Advanced Presentations by Design Creating Communication That Drives Action

ISBN-10: 0787996599

ISBN-13: 9780787996598

Edition: 2008

List price: $52.95
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Description: The challenges facing presenters today have increased dramatically in the past decade. This book offers a hands-on guide for designing presentations (typically using PowerPoint) when facing a difficult presentation challenge. The book integrates five essential dimensions of presentation: rhetoric(storytelling), logic(problem-solving), graphics (visual display), politics (influence skills), and metrics (objectives and measurement of success) in a systematic, comprehensive approach that is solidly based on the latest research. The author presents a breakthrough method for communicating complex data, controversial recommendations, and large amounts of information for todays advanced presentation needs.

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Book details

List price: $52.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/22/2008
Binding: Paperback
Pages: 224
Size: 8.25" wide x 10.75" long x 0.75" tall
Weight: 1.584
Language: English

Introduction
POLITICS AND METRICS
Politics
Metrics
Understanding What Types of Communication Will Be Most Effective for Your Audience
Identify the Communication Preferences of the Different Personality Types in Your Audience
How to Estimate Your Audience's Personality Types
How to Match Your Presentation Design to Different Personality Types in the Same Audience
Additional Information to Gather About Your Audience
Setting a Measurable Objective for Your Presentation
Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation
The Typical-and Wrong-Way to Set Presentation Objectives
Developing Effective Presentation Objectives
The Curse of the "Update" Presentation
How Do You Know Whether You Have Set the Right Objectives?
LOGIC
Why You Should Always Focus Your Presentation on an Audience Problem
You Do Need Evidence!
The Reality Principle: Show Concrete and Specific Data Whenever Possible
Articulating the Audience's Business Problem and Your Proposed Solution to It
Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving
Why Discuss Problem Solving in a Book About Presentation Design?
Choosing the Right Problem
Crafting Your Solution
Marshalling Your Evidence
List All the Information That You Think You May Need to Include in Your Presentation
What Kinds of Evidence Should You Include?
Is There Any Kind of Evidence That You Should Exclude?
Where Do You Find All This Evidence?
RHETORIC
Logic Alone Is Not Enough
The Importance of Storytelling
Ethical Persuasion
Assembling the Anecdotes That Will Illustrate Your Evidence
Identify Brief Anecdotes That Highlight Your Most Important Points
What Kind of Stories Should You Use in Your Presentation?
How to Tell a Story Using the Seven Basic Plots
Where to Find Useful Stories
Sequencing Your Evidence
Sequence Your Information so That It Tells a Compelling Story
The Structure of All effective Stories
Using the S.Co.R.E.(tm) Method to Sequence Your Evidence
What to Do with What Doesn't Fit into Your Storyline-The Role of the Appendix
GRAPHICS
Should You Use Visual Aids?
Should You Use PowerPoint?
Should Each Slide Have Seven Bullets and Seven Words Per Bullet?
Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts
Identify the Most Effective Graphical Elements to Use in Your Presentation
What Kinds of Graphics Should You Use?
Should You Use Clip Art?
How to Decide Which Type of Chart Will Best Communicate Your Data
Which Type Fonts and Sizes to Use
Should You Use Bullet Points, Color, Animation, or Transitions?
Laying Out All the Elements on Each Page
Create Slides That Communicate Your Information Concisely and Effectively
How to Make Sure That Your Slide Layout Reinforces the Main Message of the Slide
How to Design Effective Ballroom Style Presentations
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