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Peak How Great Companies Get Their Mojo from Maslow

ISBN-10: 0787988618
ISBN-13: 9780787988616
Edition: 2007
List price: $27.95 Buy it from $0.69
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Description: Transform Your Business to Become a Peak Performer "Chip Conley gives a brilliant analysis of the absolute necessity of Maslows hierarchical paradigm in unleashing the talent and commitment of customers, employees, owners-in fact, stakeholders.  More...

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Book details

List price: $27.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/21/2007
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.232
Language: English

Transform Your Business to Become a Peak Performer "Chip Conley gives a brilliant analysis of the absolute necessity of Maslows hierarchical paradigm in unleashing the talent and commitment of customers, employees, owners-in fact, stakeholders. Great resource material for leaders, trainers, educators, even parents. Chip practices in his hotels what he teaches-most successfully!" -Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness "Chip Conley presents a creative and thought-provoking new approach to running a business. He brilliantly applies Abraham Maslows theories to management and provides insightful prescriptions that will help you gain peak performance in your company. Conleys depth and candor make this book a must-read for everyone who wants to improve their organization." -Bill George, former CEO, Medtronic and author, Authentic Leadership and True North "One of the best business books Ive read. A unique combination of organized intelligence and creative insight. I guarantee it!" -George Zimmer, CEO and chairman, Mens Wearhouse, Inc. "Strategy? Got one. Tactics? Check. But theres one more key element without which you wont get anywhere: Motivation. Peak will show you how to create motivated employees, customers, and investors, and tells the story of how one spectacular entrepreneur does it by treating people right-and how they return the favor." -Chris Anderson, editor-in-chief, Wired magazine and author, The Long Tail "Chip Conleys book is a perfect combination: part personal story, part business theory, and part how-to instruction. Peak combines head, heart, and soul for todays aspiring business leader. Dont just read this book-do it!" -Alan M. Webber, former editorial director, Harvard Business Review and co-founding editor, Fast Company

Tony Hsieh became involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service.

Preface
Maslow and Me
Toward a Psychology of Business
Karmic Capitalism
The Relationship Truths
Relationship Truth 1: The Employee Pyramid
Creating Base Motivation
Creating Loyalty
Creating Inspiration
Relationship Truth 2: The Customer Pyramid
Creating Satisfaction
Creating Commitment
Creating Evangelists
Relationship Truth 3: The Investor Pyramid
Creating Trust
Creating Confidence
Creating Pride of Ownership
Putting The Truths Into Action
The Heart of the Matter
Creating a Self-Actualized Life
References
Acknowledgments
The Author
Index

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