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Peak How Great Companies Get Their Mojo from Maslow

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ISBN-10: 0787988618

ISBN-13: 9780787988616

Edition: 2007

Authors: Chip Conley, Tony Hsieh

List price: $27.95
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Description:

Transform Your Business to Become a Peak Performer "Chip Conley gives a brilliant analysis of the absolute necessity of Maslows hierarchical paradigm in unleashing the talent and commitment of customers, employees, owners-in fact, stakeholders. Great resource material for leaders, trainers, educators, even parents. Chip practices in his hotels what he teaches-most successfully!" -Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness "Chip Conley presents a creative and thought-provoking new approach to running a business. He brilliantly applies Abraham Maslows theories to management and provides insightful prescriptions that…    
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Book details

List price: $27.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/21/2007
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.034
Language: English

Tony Hsieh became involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service.

Preface
Maslow and Me
Toward a Psychology of Business
Karmic Capitalism
The Relationship Truths
Relationship Truth 1: The Employee Pyramid
Creating Base Motivation
Creating Loyalty
Creating Inspiration
Relationship Truth 2: The Customer Pyramid
Creating Satisfaction
Creating Commitment
Creating Evangelists
Relationship Truth 3: The Investor Pyramid
Creating Trust
Creating Confidence
Creating Pride of Ownership
Putting The Truths Into Action
The Heart of the Matter
Creating a Self-Actualized Life
References
Acknowledgments
The Author
Index