Raising the Bar Integrity and Passion in Life and Business: the Story of Clif Bar Inc

Name: Raising the Bar Integrity and Passion in Life and Business: the Story of Clif Bar Inc
Availability: InStock
ISBN: 9780787986711

ISBN-10: 0787986712

ISBN-13: 9780787986711

Edition: 2006

Authors: Gary Erickson, Lois Lorentzen

List price: $32.00

30 day, 100% satisfaction guarantee!

Semester Rental: $19.09 Due date: 8/14/2024

Rental notice: supplementary materials (access codes, CDs, etc.) are not guaranteed with rental orders.

Buy used: $8.04

Buy new: $20.12

Marketplace

5 new & used from $4.45

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Gary Erickson tells the story of his company & its product, the Clif Bar, & how he has taken a homemade energy bar & made it a $100 million selling phenomenon.

Book details

List price: $32.00
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/28/2012
Binding: Paperback
Pages: 368
Size: 6.08" wide x 8.94" long x 0.87" tall
Weight: 1.496
Language: English



Prologue



Send Them Home (Or, Why Walk Away From $60 Million?)



The Epiphany Ride (The Early Years of Clif Bar)



A Drifting Boat (Getting Clif Back on Course)



White Road / Red Road (A Philosophy for Life and Business)



Tales From the Road (Nine Lessons and a Love Story)



Solo Climbing (Maintaining Control for the Long Haul)



Sustaining Our Living Company (Five Aspirations Business Model)



Moments of Magic (The Jazz of Business)


Epilogue


Appendix


Resources


Acknowledgments


Index


About the Authors