Advancing Health Literacy A Framework for Understanding and Action

ISBN-10: 0787984337

ISBN-13: 9780787984335

Edition: 2006

List price: $68.00 Buy it from $31.47
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Description: This book incorporates a fresh public health perspective into the use of health literacy as an organizing principle for bridging health education, health promotion, and health communication, with practical applications in public health, nursing, preventive medicine, and human services.

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Book details

List price: $68.00
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 6/16/2006
Binding: Paperback
Pages: 396
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 1.628
Language: English

List of Tables, Figures, and Exhibits
The Authors
Health Literacy: Why Is It a Public Health Issue?
Definitions of Key Terms
Medical Information
The Relationship Between Health and Literacy
Characteristics of People as Language Users
Wrapping Up
Advancing Health Literacy: Getting Here from There
Historical Considerations
A Brief History: How Did We Get to Health Literacy?
Early Public Health Promotion and Education
Social Movements and Advocacy in the 1960s and 1970s
Informed Consumer Decision Making and Community Collaboration in the 1980s and 1990s
The 21st Century
Wrapping Up
Defining Health Literacy
Literacy: Defining Terms
Reality Bytes
The Evolving Field of Health Literacy
A Multidimensional Model of Health Literacy
Wrapping Up
Literacy at Work
How Language Works
Spoken Language
Implications for Spoken and Written Health Messages
Wrapping Up
The Traditional Mass Media
Introduction to Mass Media
Media Content: Challenges and Opportunities to Advance Health Literacy
Wrapping Up
Health Literacy and the Internet
Internet Use in Health Care
Potential Disadvantages and Barriers to the Internet for Conveying Health-Related Information
Wrapping Up
Baby Basics: A Prenatal Program Focusing on Developing Health Literacy
Healthy Beginnings: Infant and Maternal Health
The Baby Basics Book and Program
The Baby Basics Program Model
Wrapping Up
Anthrax: A Missed Opportunity to Advance Health Literacy
The American Public Reacts
The U.S. Postal Service Postcard: A Mixed Success
Seeking Anthrax Answers on the Internet
Scientific Uncertainty: A Consistent Challenge
Wrapping Up
Genomics and Health Literacy
Why Genomics?
Understanding and Misunderstanding Genomics: A Review
Wrapping Up
Highlighting the Role of Civic Literacy: The Massachusetts Tobacco Control Program
Smoking and Health: The Threat
Smoking and Health Literacy
Massachusetts Tobacco Control Program
Wrapping Up
Highlighting the Role of Cultural Literacy, Part 1: The Changing Face of HIV/AIDS
HIV/AIDS in the United States
The Public Dialogue
The Conflict in Communicating About HIV/AIDS
Community Planning: The San Francisco AIDS Foundation
Wrapping Up
Highlighting the Role of Cultural Literacy, Part 2: Diabetes and Native Americans
How to Be Culturally Relevant
Diabetes and Native Americans: An Epidemic of Culture
The Role of Culture in Diabetes Prevention and Care
The Sioux San Hospital Diabetes Program
Listening to the Community
Wrapping Up
Program Evaluation: World Education's Breast and Cervical Cancer Project
Adult Basic Education and Health Literacy
Targeting Breast and Cervical Cancer
What Is Evaluation?
HEAL:BCC Implementation and Evaluation
Lessons Learned from the Evaluation
Wrapping Up
Guidelines for Advancing Health Literacy
Text Structure
Giving Instructions
Field Testing
Spoken Language
Language Translation
Web Design
Graphics and Layout of Print Materials
Name Index
Subject Index
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