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Never Bet the Farm How Entrepreneurs Take Risks, Make Decisions - And How You Can, Too

ISBN-10: 0787983667
ISBN-13: 9780787983666
Edition: 2006
List price: $24.95 Buy it from $1.49
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Description: Two leading entrepreneurs destroy common myths-and misconceptions-about business start-upsIn Never Bet the Farm, Anthony Iaquinto and Stephen Spinelli turn much of the so-called expert advice for entrepreneurs on its head. The authors-both highly  More...

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Book details

List price: $24.95
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/17/2006
Binding: Paperback
Pages: 224
Size: 5.75" wide x 9.00" long x 0.75" tall
Weight: 0.858
Language: English

Two leading entrepreneurs destroy common myths-and misconceptions-about business start-upsIn Never Bet the Farm, Anthony Iaquinto and Stephen Spinelli turn much of the so-called expert advice for entrepreneurs on its head. The authors-both highly successful entrepreneurs-refute the idea that there is an ideal entrepreneurial 'type,' and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event. If budding capitalists learn to prepare for the worst, they can better take advantage of good fortune, especially when luck and planning point to success. Outlining 15 key principles for every smart start-up, this book provides the antidote for unrealistic expectations and defeatism.Anthony Iaquinto (Tokyo, Japan) has started three businesses, including a language school and two restaurants. Previously a professor at Nanzan University, he helped found an MBA program, based on the American MBA model, at Tokyo's Aoyama Gakuin University. Stephen Spinelli Jr. (Boston, MA) is cofounder of Jiffy Lube International. He is currently Vice Provost at Babson College and holds the John H. Muller Jr. Chair in Entrepreneurship. He is also Director of the Arthur M. Blank Center for Entrepreneurship.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Introduction
Introduction
Developing the Correct Frame of Mind
Entrepreneurship Is a Career
Successful Entrepreneurs Are Just like You
There Are No Secrets to Success
Luck Is Part of the Equation
Never Reach for a Gallon When You Only Need a Quart
It Shouldn't Only Be About Money
Embrace Fear
Making the Right Decisions
Never Bet the Farm
Don't Spend a Dollar When a Dime Will Do
Always Tap a Bridge Before Crossing
Only Fools Fly Without a Net
Connect but Protect
Buddy Up
Learn to Play the Gray
Plan a Timely Exit
Final Words
An Entrepreneur's Guidebook
University Centers
Selected Web Sites
Selected Books
References
Index

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