Zen of Fundraising 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships

ISBN-10: 0787983144
ISBN-13: 9780787983147
Edition: 2006
Authors: Ken Burnett
List price: $22.95 Buy it from $6.96
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Description: "Give your donors what they want." "Friend-make before you fundraise." "Open hearts and minds, then wallets." "Turn complaints into support." "Plagiarize creatively." These are just a few of the 84 timeless principles that Ken Burnett reveals in The  More...

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Book details

List price: $22.95
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/7/2006
Binding: Paperback
Pages: 180
Size: 5.50" wide x 8.25" long x 0.50" tall
Weight: 0.616
Language: English

"Give your donors what they want." "Friend-make before you fundraise." "Open hearts and minds, then wallets." "Turn complaints into support." "Plagiarize creatively." These are just a few of the 84 timeless principles that Ken Burnett reveals in The Zen of Fundraising. The book, filled with sound advice and information on how to connect with donors and raise money for nonprofit organizations, is an engaging guide to the care and nurturing of donors. Free from unnecessary padding and extraneous information, it is a concise, insightful, and fun read that covers the most important things fundraisers need to know. The Zen of Fundraising speaks to anyone who wants to raise money for a cause he or she cares about. It's a one-of-a-kind look into what makes donors tick and-more importantly-what makes them give. Ken Burnett (Melrand, France) is an internationally acclaimed fundraising and marketing specialist. Burnett is a columnist for Contributions and Professional Fundraising, a contributor to the nonprofit trades, and in demand as a plenary speaker at nonprofit events. He is the author of Relationship Fundraising (0-7879-6089-6) from Jossey-Bass.

Introduction: All You Really Need to Know About Donor Relationship Development
Playing Smart and Preparing for Action: The Trouble with Fundraising; Plus 15 Things I'd Do If I Were the New Head of Donor Development
Right from the Start: 10 Concepts That Will Ensure Your Thinking Is Sound
Keep Revisiting the Basics: 19 Gold Nuggets: The Solid Foundations of Fundraising
Getting Your Messages Spot On: Appreciated, Understood, and Remembered: 14 Keys to Communications That Reach In and Grab Audiences
What's Essential?: 12 Important Things to Think of When Relating to Your Donors
What Underpins It All?: 6 Vital Characteristics of the Effective Relationship Fundraiser
What's Next?: 13 Things That Will Be Coming Your Way
Acknowledgments: When It Comes to Saying Thank You, This Book Practices What It Preaches
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