Health Communication From Theory to Practice

ISBN-10: 0787982059
ISBN-13: 9780787982058
Edition: 2007
Authors: Renata Schiavo
List price: $80.00 Buy it from $3.00
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Description: Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a  More...

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Book details

List price: $80.00
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/6/2007
Binding: Paperback
Pages: 464
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.496
Language: English

Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Figures, Tables, Exhibits, and Numbered Boxes
Preface
Acknowledgments
About the Author
Introduction
Introduction to Health Communication
What Is Health Communication?
Current Health Communication Theories and Issues
Cultural, Gender, Ethnic, Religious, and Geographical Influences on Conceptions of Health and Illness
Health Communication Approaches and Action Areas
Interpersonal Communications
Public Relations and Public Advocacy
Community Mobilization
Professional Medical Communications
Constituency Relations in Health Communication
Planning, Implementing, and Evaluating a Health Communication Program
Overview of the Health Communication Planning Process
Situation Analysis and Audience Profile
Identifying Program Objectives and Strategies
Developing Tactical and Evaluation Plans
Implementing, Monitoring, and Evaluating a Health Communication Program
Examples of Worksheets and Resources on Health Communication Planning
Selected Online Resources on Health Communication
Glossary
References
Index

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