Robin Hood Marketing Stealing Corporate Savvy to Sell Just Causes

ISBN-10: 0787981486

ISBN-13: 9780787981488

Edition: 2006

List price: $27.00 Buy it from $3.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences' values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is vice president of marketing at Network for Good, the Internet's leading charitable giving site. She developed the Robin Hood rules in working with dozens of local, national, and international causes in the United States, Eastern Europe, and Africa. Andresen traces her passion for helping good causes to the enormous need she witnessed overseas in her previous work as a foreign correspondent. Visit her blog to learn more...http: //www.nonprofitmarketingblog.com/
Used Starting from $14.56
New Starting from $30.38
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $27.00
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/28/2006
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.276
Language: English

Foreword
Acknowledgments
Introduction: Lost in Sherwood Forest: Facing the Fact That Marketing Is a Must
The Heart of Robin Hood Marketing: Focus on Getting People to Do Something Specific
Robin Hood Reconnaissance: Appeal to Your Audiences' Values, Not Your Own
The Village Square: React to the Forces at Work in the Marketplace
All for One and One for All-We Wish: Stake a Strong Competitive Position
Building a Merry Band: Partner Around Mutual Benefits
The Heart of the Good Archer's Arrow: Put the Case First and the Cause Second
Sharpening the Arrow's Point: The Four Things Your Message Must Do
Aiming for Hearts and Minds: Take Your Message to Where Your Audiences Are
Robin Hood Media Savvy: Approach the Media as a Target Market
Letting Your Arrow Fly: Execute Campaigns and Assess Their Worth
Notes
The Author
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×