Designing and Conducting Survey Research A Comprehensive Guide

Name: Designing and Conducting Survey Research A Comprehensive Guide
Price: 5.69 USD
Availability: InStock
ISBN: 9780787975463

ISBN-10: 078797546X

ISBN-13: 9780787975463

Edition: 3rd 2005 (Revised)

Authors: Louis M. Rea, Richard A. Parker

List price: $56.00

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Louis Rea and Richard Parker provide statistical analysis and techniques to create a guide to the survey research process, explaining all the major components of research, including construction of an instrument, administration of the survey and analysis and reporting of results.

Book details

List price: $56.00
Edition: 3rd
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/28/2005
Binding: Hardcover
Pages: 304
Size: 7.50" wide x 9.75" long x 1.50" tall
Weight: 1.232
Language: English



Figures, Tables, Exhibits, and Worksheets


Preface


The Authors



Developing and Administering Questionnaires



An Overview of the Sample Survey Process



Designing Effective Questionnaires: Basic Guidelines



Developing Survey Questions



Utilizing Focus Groups in the Survey Research Process



Ensuring Scientific Accuracy



Descriptive Statistics: Measures of Central Tendency and Dispersion



The Theoretical Basis of Sampling



Confidence Intervals and Basic Hypothesis Testing



Determining the Sample Size



Selecting a Representative Sample



Presenting and Analyzing Survey Results



Analyzing Cross-Tabulated Data



Testing the Difference Between Means



Regression and Correlation



Preparing an Effective Final Report



Table of Areas of a Standard Normal Distribution



Glossary



Answers to Selected Exercises


Bibliography


Index