Designing and Conducting Survey Research A Comprehensive Guide

ISBN-10: 078797546X
ISBN-13: 9780787975463
Edition: 3rd 2005 (Revised)
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Description: Louis Rea and Richard Parker provide statistical analysis and techniques to create a guide to the survey research process, explaining all the major components of research, including construction of an instrument, administration of the survey and  More...

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Book details

List price: $56.00
Edition: 3rd
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/28/2005
Binding: Hardcover
Pages: 304
Size: 7.50" wide x 9.75" long x 1.50" tall
Weight: 1.232
Language: English

Louis Rea and Richard Parker provide statistical analysis and techniques to create a guide to the survey research process, explaining all the major components of research, including construction of an instrument, administration of the survey and analysis and reporting of results.

Figures, Tables, Exhibits, and Worksheets
Preface
The Authors
Developing and Administering Questionnaires
An Overview of the Sample Survey Process
Designing Effective Questionnaires: Basic Guidelines
Developing Survey Questions
Utilizing Focus Groups in the Survey Research Process
Ensuring Scientific Accuracy
Descriptive Statistics: Measures of Central Tendency and Dispersion
The Theoretical Basis of Sampling
Confidence Intervals and Basic Hypothesis Testing
Determining the Sample Size
Selecting a Representative Sample
Presenting and Analyzing Survey Results
Analyzing Cross-Tabulated Data
Testing the Difference Between Means
Regression and Correlation
Preparing an Effective Final Report
Table of Areas of a Standard Normal Distribution
Glossary
Answers to Selected Exercises
Bibliography
Index

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