Strategies for the New Health Care Marketplace : Managing the Convergence of Consumerism and Technology

Name: Strategies for the New Health Care Marketplace : Managing the Convergence of Consumerism and Technology
Availability: OutOfStock
ISBN: 9780787959333

ISBN-10: 0787959332

ISBN-13: 9780787959333

Edition: N/A

Authors: Dean C. Coddington, Keith D. Moore, Elizabeth A. Fischer

List price: $55.00

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace--written by a team of acclaimed experts--examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.

Book details

List price: $55.00
Publisher: Wiley & Sons, Incorporated, John
Binding: E-Book
Language: English

Foreword	p. ix
Preface	p. xiii
Acknowledgments	p. xix
The Authors	p. xxvii
Understanding the Health Care Marketplace	p. 1
An Environmental Assessment of Today's Health Care Marketplace	p. 9
Quality of Care and the Informed Consumer	p. 29
Service, Convenience, and Access	p. 51
Affordability, Choice, and Personal Relationships	p. 66
Innovation in Health Care: The Next Wave	p. 78
Health Care Delivery and Financing Systems: Developing Strategies in Anticipation of Fundamental Change	p. 93
Strategies for Physicians and Medical Groups	p. 97
Strategies for Physician Networks	p. 126
Strategies for Hospitals and Multihospital Systems	p. 144
Strategies for Academic Medical Centers and Specialty Hospitals	p. 170
Strategies for Integrated Health Care Systems	p. 193
Strategies for Other Types of Health Care Services	p. 213
Strategies for Health Plans	p. 235
Positioning Health Care for the Twenty-First Century	p. 255
Leadership and Management in the New Health Care Marketplace	p. 257
Governance in Health Care	p. 277
Health Care Marketing, Mass Customization, and Branding	p. 300
The Future of Health Care: Essentials for Success in the New Consumer-Oriented Marketplace	p. 319
Successful Health Care Organizations of the Future	p. 321
Health Care Myths and Realities	p. 342
Planning for the New Health Care Marketplace	p. 371
References	p. 391
Index	p. 399
Table of Contents provided by Syndetics. All Rights Reserved.