Designing and Using Organizational Surveys A Seven-Step Process

ISBN-10: 0787956775

ISBN-13: 9780787956776

Edition: 2001

List price: $98.00 Buy it from $29.15 Rent it from $19.79
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Description:

The survey process is a highly complex and situationally dependent one, in need of careful management. If poorly designed and administered, surveys can create disappointment and even disaster. Little has been written so far for those responsible for designing and implementing surveys in organizations. These authors have drawn on their extensive consulting experience to develop a concise, pragmatic, seven-step model covering the entire process, from initiation, to final evaluation, to making the results meaningful to the future of the organization. They pay special attention to the political and human sensitivities concerned and show how to overcome the many potential barriers to a successful outcome.
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Book details

List price: $98.00
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/28/2001
Binding: Hardcover
Pages: 320
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.188
Language: English

Tables, Figures, and Exhibits
Foreword
Acknowledgments
The Authors
Introduction
What Is a Survey?
A Brief History of Surveys
Contemporary Use of Surveys
Surveys in Contemporary Organizational Life
The Seven Steps to Effective Organizational Surveys
Step One: Pooling Resources
Setting Clear Strategic Objectives
Obtaining Commitment
Overcoming Resistance and Apathy
Maintaining Confidentiality
Deciding What Information to Collect
Balancing Priorities
Checklist for Step One
Step Two: Developing a World-Class Survey
Using a Survey Design Team
Gathering Preliminary Information
Identifying Key Issues
Discussing Your Findings
Drafting the Initial Survey Document
Piloting the Survey
Checklist for Step Two
Step Three: Communicating Objectives
The CPR Model of Organizational Communication
First Contact with Employees
Communicating the Survey
Sample Survey Introduction
Guidelines for Communicating to Employees
Recognizing Informal Systems
Checklist for Step Three
Step Four: Administering the Survey
Timing of Administration
Working with the Project Plan
Sample Versus Census
Methods of Administration and Data Collection
Paper Versus Electronic Methods: A Comparison
Response Rates
Learning While Doing
Checklist for Step Four
Step Five: Interpreting Results
The Role of Statistics
The Importance of Timing
Data Entry
Data Preparation
Item-Level Analysis
Conceptual-Level Analysis
Comparative Analysis
Content Analysis of Write-In Comments
Checklist for Step Five
Step Six: Delivering the Findings
Understanding the Roll-Out Process
Preparing the Survey Report
Balancing Expectations and Reality
Checklist for Step Six
Step Seven: Learning into Action
Using Surveys to Create Lasting Change
Barriers to the Transfer of Ownership
A Commitment to Action
Four Approaches to Survey Action Planning
Five Critical Factors That Determine the Success of Survey Action Planning
The Action Planning Process
Linking Survey Results to Other Measures of Performance
Building Systems for Evaluating Success
The Evolving Role of the Survey Practitioner
Checklist for Step Seven
References
Index
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