Conducting a Successful Annual Giving Program

Name: Conducting a Successful Annual Giving Program
Price: 5.02 USD
Availability: InStock
ISBN: 9780787956493

ISBN-10: 078795649X

ISBN-13: 9780787956493

Edition: 2001

Authors: Kent E. Dove, Jeffrey A. Lindauer, Carolyn P. Madvig

List price: $78.00

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Description:

Bringing together over 50 years of annual fund experience, master fundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A. Lindauer to bring you a complete guide to planning and managing the most fundamental fundraising strategy: the annual giving program. Conducting a Successful Annual Giving Program, the third volume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form. Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and…

Book details

List price: $78.00
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/16/2001
Binding: Paperback
Pages: 512
Size: 7.28" wide x 9.63" long x 1.15" tall
Weight: 2.244
Language: English

Kent E. Dove is one of the nation's most respected and successful capital campaign managers and consultants. He has been called the "preeminent fundraising practitioner working in America today." Dove is currently Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation and holds the prestigious Council for Advancement and Support of Education (CASE) Steuben Glass Apple Award for Outstanding Teaching. He has served three terms on the CASE Educational Fund Raising Committee and one term on the National Society of Fund Raising Executives (NSFRE) Board of Directors. His past clients include the University of British Columbia in Vancouver, University of…



Preface


Acknowledgments


The Authors



Planning and Implementing Your Annual Giving Program


Tables, Figures, and Exhibits in Part One


Introduction: Defining the Annual Campaign


Preparing for the Annual Campaign



Developing an Annual Giving Plan



Segmenting Appeals



Testing and Statistical Analysis


Elements of the Annual Campaign



Implementing a Direct Mail Campaign



Sponsoring Special Events



Telemarketing Your Cause



Soliciting Funds in Person


The Annual Fund in Action



Key Program Roles and Responsibilities



Working with Volunteers



Promotions, Communications, and Marketing



Gift Administration and Donor Appreciation



Closing the Campaign and Moving Forward



The Annual Fund Resource Guide


Resource Guide Contents


Preparing for the Annual Campaign



Stanford Law School Direct Appeal Program



Annual Fund Solicitation Calendar



Web Site Examples


Elements of the Annual Campaign



Annual Fund-Capital Campaign Combined Strategic Goals and Calendar



Corporate Campaign Plan



Corporate Matching Gift Companies



Corporate Matching Gift Guidelines and Application Form


The Annual Fund in Action



Membership Program with Benefits



University Annual Fund Analysis



Annual Fund Survey



Direct Mail Solicitation Package



Gala Event Invitation and Program



Sales and Raffle Event Promotion



"A-Thon" Event Packages



"A-Thon" Team Captain's Kit and Supplies



Entertainment and Show Publicity Pieces



Outing Registration Letter and Materials



Special Events Planning Checklists



Sample Telemarketing Script for Lapsed Donors



Telemarketing Objection Packet



Code of Ethics Samples



Fundraising Guidebook



Case Statement Examples



Newsletter Sample



Gift Receipt Templates



Gift Agreement Template



Post-Campaign Assessment Report



Final Report


References


Index