Conducting a Successful Annual Giving Program

ISBN-10: 078795649X
ISBN-13: 9780787956493
Edition: 2001
List price: $72.00 Buy it from $24.49
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Description: Bringing together over 50 years of annual fund experience, master fundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A. Lindauer to bring you a complete guide to planning and managing the most fundamental fundraising strategy: the  More...

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Book details

List price: $72.00
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/16/2001
Binding: Paperback
Pages: 512
Size: 7.00" wide x 9.50" long x 1.25" tall
Weight: 2.244
Language: English

Bringing together over 50 years of annual fund experience, master fundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A. Lindauer to bring you a complete guide to planning and managing the most fundamental fundraising strategy: the annual giving program. Conducting a Successful Annual Giving Program, the third volume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form. Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan. View an example of a teaching tool available in this title: Course Syllabus.

Kent E. Dove is one of the nation's most respected and successful capital campaign managers and consultants. He has been called the "preeminent fundraising practitioner working in America today." Dove is currently Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation and holds the prestigious Council for Advancement and Support of Education (CASE) Steuben Glass Apple Award for Outstanding Teaching. He has served three terms on the CASE Educational Fund Raising Committee and one term on the National Society of Fund Raising Executives (NSFRE) Board of Directors. His past clients include the University of British Columbia in Vancouver, University of Houston Law Center, the Loma Linda University Medical Center in California, the Virginia Mason Research Center in Seattle, The Gladney Fund in Fort Worth, YWCA of Calgary, United Way of America, and many others.

Preface
Acknowledgments
The Authors
Planning and Implementing Your Annual Giving Program
Tables, Figures, and Exhibits in Part One
Introduction: Defining the Annual Campaign
Preparing for the Annual Campaign
Developing an Annual Giving Plan
Segmenting Appeals
Testing and Statistical Analysis
Elements of the Annual Campaign
Implementing a Direct Mail Campaign
Sponsoring Special Events
Telemarketing Your Cause
Soliciting Funds in Person
The Annual Fund in Action
Key Program Roles and Responsibilities
Working with Volunteers
Promotions, Communications, and Marketing
Gift Administration and Donor Appreciation
Closing the Campaign and Moving Forward
The Annual Fund Resource Guide
Resource Guide Contents
Preparing for the Annual Campaign
Stanford Law School Direct Appeal Program
Annual Fund Solicitation Calendar
Web Site Examples
Elements of the Annual Campaign
Annual Fund-Capital Campaign Combined Strategic Goals and Calendar
Corporate Campaign Plan
Corporate Matching Gift Companies
Corporate Matching Gift Guidelines and Application Form
The Annual Fund in Action
Membership Program with Benefits
University Annual Fund Analysis
Annual Fund Survey
Direct Mail Solicitation Package
Gala Event Invitation and Program
Sales and Raffle Event Promotion
"A-Thon" Event Packages
"A-Thon" Team Captain's Kit and Supplies
Entertainment and Show Publicity Pieces
Outing Registration Letter and Materials
Special Events Planning Checklists
Sample Telemarketing Script for Lapsed Donors
Telemarketing Objection Packet
Code of Ethics Samples
Fundraising Guidebook
Case Statement Examples
Newsletter Sample
Gift Receipt Templates
Gift Agreement Template
Post-Campaign Assessment Report
Final Report
References
Index

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