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| Preface | |
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| The Author | |
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| Introduction: Why Take the Time to Prepare? | |
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| Understanding the Capital Campaign | |
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| What Is a Capital Campaign? | |
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| Forms of Capital Campaigns | |
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| Examples of Capital Projects | |
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| The Stages of a Campaign | |
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| Do You Really Need a Capital Campaign? | |
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| When Should Your Organization Undertake a Capital Campaign? | |
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| What's in a Goal? | |
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| Does Your Organization Cope Well with Risk? | |
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| Getting the Organization Ready | |
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| Telling Your Story | |
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| Putting Strong Volunteer Leadership in Place | |
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| Evaluating Your Donor and Prospect Base | |
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| Preparing Your Institutional Plan | |
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| Getting Professional Support in Place | |
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| Establishing Effective Communications Channels | |
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| Establishing Visibility | |
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| Paying for Building Your Organization's Capacity | |
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| Launching the Project | |
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| Testing for Project Readiness | |
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| Developing a Rationale for the Project | |
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| Getting Buy-In and Commitment from Internal Constituencies | |
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| Getting Ready for a Bricks-and-Mortar Project | |
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| What Costs Will We Encounter and When? | |
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| Obtaining Up-Front Planning Costs | |
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| Answering Important Questions | |
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| Understanding the Role of In-Kind Donations | |
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| Conducting a Feasibility Study | |
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| What Is a Feasibility Study? | |
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| Do You Need a Study? | |
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| What You Can Learn from a Study | |
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| How to Get Ready for a Feasibility Study | |
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| How to Time the Study | |
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| How to Find the Right Consultant | |
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| Cost of a Feasibility Study | |
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| Risks of Not Undertaking a Study | |
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| Alternatives to a Feasibility Study | |
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| Building the Campaign Framework | |
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| Responding to the Results of the Feasibility Study | |
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| Deciding Next Steps | |
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| Setting a Campaign Goal | |
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| Preparing the Case Statement | |
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| Posing Questions to Leadership | |
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| Using the Test to Prepare for Volunteer Training | |
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| Thanking and Acknowledging Participants | |
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| Raising Early Funding | |
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| Determine Early Funding Needs | |
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| Campaign for a Seed Fund | |
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| Build a Campaign Chest | |
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| Establish a Loan Fund | |
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| Establish a Combination Leadership Fund and Loan Fund | |
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| Use Public Bond Funds or Tax-Exempt Financing | |
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| Use Private Bond Funds | |
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| Get Creative | |
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| Looking Ahead | |
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| Resources | |
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| Top Ten Reasons Campaigns Fail | |
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| Estimating the Costs of Fund Raising | |
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| Sample Expenses for a Three-Year $3 Million Capital Campaign | |
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| Organizations | |
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| References | |
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| Useful Publications | |