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Preface | |
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The Author | |
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Introduction: Why Take the Time to Prepare? | |
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Understanding the Capital Campaign | |
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What Is a Capital Campaign? | |
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Forms of Capital Campaigns | |
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Examples of Capital Projects | |
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The Stages of a Campaign | |
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Do You Really Need a Capital Campaign? | |
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When Should Your Organization Undertake a Capital Campaign? | |
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What's in a Goal? | |
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Does Your Organization Cope Well with Risk? | |
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Getting the Organization Ready | |
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Telling Your Story | |
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Putting Strong Volunteer Leadership in Place | |
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Evaluating Your Donor and Prospect Base | |
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Preparing Your Institutional Plan | |
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Getting Professional Support in Place | |
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Establishing Effective Communications Channels | |
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Establishing Visibility | |
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Paying for Building Your Organization's Capacity | |
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Launching the Project | |
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Testing for Project Readiness | |
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Developing a Rationale for the Project | |
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Getting Buy-In and Commitment from Internal Constituencies | |
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Getting Ready for a Bricks-and-Mortar Project | |
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What Costs Will We Encounter and When? | |
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Obtaining Up-Front Planning Costs | |
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Answering Important Questions | |
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Understanding the Role of In-Kind Donations | |
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Conducting a Feasibility Study | |
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What Is a Feasibility Study? | |
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Do You Need a Study? | |
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What You Can Learn from a Study | |
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How to Get Ready for a Feasibility Study | |
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How to Time the Study | |
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How to Find the Right Consultant | |
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Cost of a Feasibility Study | |
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Risks of Not Undertaking a Study | |
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Alternatives to a Feasibility Study | |
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Building the Campaign Framework | |
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Responding to the Results of the Feasibility Study | |
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Deciding Next Steps | |
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Setting a Campaign Goal | |
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Preparing the Case Statement | |
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Posing Questions to Leadership | |
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Using the Test to Prepare for Volunteer Training | |
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Thanking and Acknowledging Participants | |
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Raising Early Funding | |
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Determine Early Funding Needs | |
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Campaign for a Seed Fund | |
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Build a Campaign Chest | |
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Establish a Loan Fund | |
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Establish a Combination Leadership Fund and Loan Fund | |
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Use Public Bond Funds or Tax-Exempt Financing | |
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Use Private Bond Funds | |
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Get Creative | |
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Looking Ahead | |
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Resources | |
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Top Ten Reasons Campaigns Fail | |
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Estimating the Costs of Fund Raising | |
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Sample Expenses for a Three-Year $3 Million Capital Campaign | |
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Organizations | |
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References | |
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Useful Publications | |