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Preparing Your Capital Campaign

ISBN-10: 0787952478
ISBN-13: 9780787952471
Edition: 2000
List price: $46.00 Buy it from $15.39
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Description: This text examines the resources for an organisation embarking upon a capital campaign and shows how to break down the preparation stage into manageable, practical steps.

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Book details

List price: $46.00
Copyright year: 2000
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/29/2000
Binding: Paperback
Pages: 160
Size: 8.25" wide x 10.50" long x 0.25" tall
Weight: 1.188
Language: English

This text examines the resources for an organisation embarking upon a capital campaign and shows how to break down the preparation stage into manageable, practical steps.

Preface
The Author
Introduction: Why Take the Time to Prepare?
Understanding the Capital Campaign
What Is a Capital Campaign?
Forms of Capital Campaigns
Examples of Capital Projects
The Stages of a Campaign
Do You Really Need a Capital Campaign?
When Should Your Organization Undertake a Capital Campaign?
What's in a Goal?
Does Your Organization Cope Well with Risk?
Getting the Organization Ready
Telling Your Story
Putting Strong Volunteer Leadership in Place
Evaluating Your Donor and Prospect Base
Preparing Your Institutional Plan
Getting Professional Support in Place
Establishing Effective Communications Channels
Establishing Visibility
Paying for Building Your Organization's Capacity
Launching the Project
Testing for Project Readiness
Developing a Rationale for the Project
Getting Buy-In and Commitment from Internal Constituencies
Getting Ready for a Bricks-and-Mortar Project
What Costs Will We Encounter and When?
Obtaining Up-Front Planning Costs
Answering Important Questions
Understanding the Role of In-Kind Donations
Conducting a Feasibility Study
What Is a Feasibility Study?
Do You Need a Study?
What You Can Learn from a Study
How to Get Ready for a Feasibility Study
How to Time the Study
How to Find the Right Consultant
Cost of a Feasibility Study
Risks of Not Undertaking a Study
Alternatives to a Feasibility Study
Building the Campaign Framework
Responding to the Results of the Feasibility Study
Deciding Next Steps
Setting a Campaign Goal
Preparing the Case Statement
Posing Questions to Leadership
Using the Test to Prepare for Volunteer Training
Thanking and Acknowledging Participants
Raising Early Funding
Determine Early Funding Needs
Campaign for a Seed Fund
Build a Campaign Chest
Establish a Loan Fund
Establish a Combination Leadership Fund and Loan Fund
Use Public Bond Funds or Tax-Exempt Financing
Use Private Bond Funds
Get Creative
Looking Ahead
Resources
Top Ten Reasons Campaigns Fail
Estimating the Costs of Fund Raising
Sample Expenses for a Three-Year $3 Million Capital Campaign
Organizations
References
Useful Publications

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