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Developing Your Case for Support

ISBN-10: 0787952451
ISBN-13: 9780787952457
Edition: 2001
List price: $38.95 Buy it from $4.68
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Description: This is a guide to creating an effective case for support for a fundraising programme. It provides a framework for bringing together all the reasons nonprofit organisations know that they are worthy of support.

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Book details

List price: $38.95
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/16/2001
Binding: Paperback
Pages: 192
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 1.320
Language: English

This is a guide to creating an effective case for support for a fundraising programme. It provides a framework for bringing together all the reasons nonprofit organisations know that they are worthy of support.

Exercises and Worksheets
Preface
The Author
Introducing the Case for Support
Key Terms
The Case and the Cause
Case Statement
Case Expression
Case Resources
External and Internal Cases
Mission, Goals, and Objectives
The Case and the Fund Raising Cycle
The Fund Raising Cycle
Examine the Case in Step 1
Make the Case the Cycle Bedrock
Determine Who Develops and Reviews the Case
Case Components
Mission Statement
Examples of Mission Statements
Identifying Organizational Values
Reviewing Your Mission Statement
Goals
Examples of Goals
Goals Compared to Mission
Program-Related Goals
Fund Raising Goals
Writing and Reviewing Goals
Objectives
Examples of Objectives
Objectives Compared to Goals
Examples of Goals with Objectives
Writing and Reviewing Objectives
Programs and Services
Using Stories
Identifying Who Benefits
Collecting Testimonials
Enhancing and Reviewing Program Descriptions
Finances
Showing the Costs of Mission Fulfillment
Presenting the Information
Justifying the Need
Examples of Financial Presentations
Preparing and Reviewing Presentations
Governance
Selection of Board Members
Board Representation
Board Member Strengths
Board Functioning and Structure
Board Evaluation
Information About Members and Advisers
Reviewing Governance Information
Staffing
Credentials and Qualifications
The Organization Chart
Identifying and Reviewing Staffing Information
Service Delivery
Providing Basic Access
Offering Superior Service
Describing and Reviewing Service Delivery
Planning and Evaluation
Short-Term Fund Raising Plans
Long-Term Fund Raising Plans
Evaluation
Reviewing Fund Raising Plans and Evaluation Processes
History
The Place of History in the Case
A Focus on People
Writing and Reviewing a History
Component Checklist
Putting the Case to Work
Testing the Completed Case
From Internal Case to External Case
Case Qualities That Stimulate Donors
Matching Case Expressions to Donors
Reviewing Your Case Expressions
Annual Review of the Case
Answering Critical Questions Every Year
Identifying Why Donors Should Give
Conducting an Annual Review
Moving Forward with the Case
Leading the Effort
Assembling the Case Resources File
Developing and Testing the Case
Recognizing All the Case Functions
Reviewing and Revalidating the Case
Resources
Sample Case File
Our Neighborhood Development Corporation
Sample Case Expressions
The Case for Renovating the Abbey Church
Letter Sent to "Insiders" During Renovation
Text of Regional Benefactors Dinner Talk
Newsletter Article Detailing Renovation Plans
Appeal Letter Sent to Summer Session Alumni
Appeal Letter Sent to Friends
Brochure Included with Appeal Letters
Press Release Announcing a Large Gift by an Individual
Appeal Letter to Donor Recognition Group
Mailing Describing Changes in Donor Recognition Group
Honor Roll of Donors

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