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Conducting a Successful Capital Campaign The New, Revised, and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign

ISBN-10: 0787949892
ISBN-13: 9780787949891
Edition: 2nd 1999 (Revised)
Authors: Kent E. Dove
List price: $62.00
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Description: In this 2nd edition, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He provides discussions on topics such as linking strategic planning to fundraising, defining leadership and more.

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Book details

List price: $62.00
Edition: 2nd
Copyright year: 1999
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/15/1999
Binding: Hardcover
Pages: 528
Size: 7.50" wide x 9.75" long x 1.25" tall
Weight: 2.354
Language: English

In this 2nd edition, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He provides discussions on topics such as linking strategic planning to fundraising, defining leadership and more.

Kent E. Dove is one of the nation's most respected and successful capital campaign managers and consultants. He has been called the "preeminent fundraising practitioner working in America today." Dove is currently Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation and holds the prestigious Council for Advancement and Support of Education (CASE) Steuben Glass Apple Award for Outstanding Teaching. He has served three terms on the CASE Educational Fund Raising Committee and one term on the National Society of Fund Raising Executives (NSFRE) Board of Directors. His past clients include the University of British Columbia in Vancouver, University of Houston Law Center, the Loma Linda University Medical Center in California, the Virginia Mason Research Center in Seattle, The Gladney Fund in Fort Worth, YWCA of Calgary, United Way of America, and many others.

Preface
Acknowledgments
The Author
Planning and Implementing Your Capital Campaign
Tables, Figures, and Exhibits in Part One
Preparing for the Campaign
The Key Components of a Capital Campaign
Preparing for a Campaign: Three Essential Steps and an Important Check
Implementing the Campaign
Defining Roles of Leaders and Volunteers in the Campaign
Recruiting, Educating, and Motivating Volunteers
Building and Stating the Case for the Campaign
Constructing and Using the Major Gifts Chart
Establishing the Campaign Structure and Solicitation Process
Identifying, Researching, and Rating Campaign Donors
Cultivating and Soliciting Major Gift Prospects
Building Lasting Relationships and Developing Lead Gifts
Managing Campaign Logistics and Day-to-Day Operations
Technology in Fundraising
Creating Successful Publications, Promotions, and Public Relations
Moving Forward
Concluding the Campaign and Building on the Momentum
Trends Affecting the Future of Fundraising and Capital Campaigns
The Capital Campaign Resource Guide
Resources for Preparing for the Campaign
Sample Strategic Plan
Sample Strategic Plan Progress Report
Sample Market Survey Materials
Resources for Implementing the Campaign
Sample Volunteer Kit
Sample Case Statement
Sample Case Statement with Companion Pieces
Sample Program Brochure
Sample Campaign Plan
Sample Monthly Financial Report
Sample Public Announcement Event Invitation and Program
Sample Pledge Forms
Sample Communications Materials Checklist
Sample Newsletters
Sample Letterhead and Envelopes
Resources for Moving Forward
Sample Final Report
Sample Post-Campaign Assessment
References
Index

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