| |
| |
| Introduction | |
| |
| |
| |
| Always Take the Job That Offers the Most Money | |
| |
| |
| |
| Avoid Staff Jobs, Seek Line Jobs | |
| |
| |
| |
| Don't Expect the Personnel Department to Plan Your Career | |
| |
| |
| |
| Get and Keep Customers | |
| |
| |
| |
| Keep Physically Fit | |
| |
| |
| |
| Do Something Hard and Lonely | |
| |
| |
| |
| Never Write a Nasty Memo | |
| |
| |
| |
| Think for One Hour Every Day | |
| |
| |
| |
| Keep and Use a Special "Idea Notebook" | |
| |
| |
| |
| Don't Have a Drink with the Gang | |
| |
| |
| |
| Don't Smoke | |
| |
| |
| |
| Skip All Office Parties | |
| |
| |
| |
| Friday is "How Ya' Doin'?" Day | |
| |
| |
| |
| Make Allies of Your Peers' Subordinates | |
| |
| |
| |
| Know Everybody by Their First Name | |
| |
| |
| |
| Organize "One-Line Good-Job" Tours | |
| |
| |
| |
| Make One More Call | |
| |
| |
| |
| Arrive Forty-five Minutes Early and Leave Fifteen Minutes Late | |
| |
| |
| |
| Don't Take Work Home from the Office | |
| |
| |
| |
| Earn Your "Invitation Credentials" | |
| |
| |
| |
| Avoid Superiors When You Travel | |
| |
| |
| |
| Eat in Your Hotel Room | |
| |
| |
| |
| Work, Don't Read Paperbacks, on the Airplane | |
| |
| |
| |
| Keep a "People File" | |
| |
| |
| |
| Send Handwritten Notes | |
| |
| |
| |
| Don't Get Buddy-Buddy with Your Superiors | |
| |
| |
| |
| Don't Hide an Elephant | |
| |
| |
| |
| Be Visible: Practice WACADAD | |
| |
| |
| |
| Always Take Vacations | |
| |
| |
| |
| Always Say "Yes" to a Senior Executive Request | |
| |
| |
| |
| Never Surprise Your Boss | |
| |
| |
| |
| Make Your Boss Look Good, and Your Boss's Boss Look Better | |
| |
| |
| |
| Never Let a Good Boss Make a Mistake | |
| |
| |
| |
| Go to the Library One Day a Month | |
| |
| |
| |
| Add One Big New Thing to Your Life Each Year | |
| |
| |
| |
| Study These Books | |
| |
| |
| |
| "Dress for a Dance" | |
| |
| |
| |
| Overinvest in People | |
| |
| |
| |
| Overpay Your People | |
| |
| |
| |
| "Stop, Look, and Listen" | |
| |
| |
| |
| Be a Flag-Waving Company Patriot | |
| |
| |
| |
| Find and Fill the "Data Gaps" | |
| |
| |
| |
| Homework, Homework, Homework | |
| |
| |
| |
| Never Panic ... Or Lose Your Temper | |
| |
| |
| |
| Learn to Speak and Write in Plain English | |
| |
| |
| |
| Treat All People as Special | |
| |
| |
| |
| Be a Credit Maker, Not a Credit Taker | |
| |
| |
| |
| Give Informal Surprise Bonuses | |
| |
| |
| |
| Please, Be Polite with Everyone | |
| |
| |
| |
| Ten Things to Say That Make People Feel Good | |
| |
| |
| |
| The Glory and the Glamour Come after the Gruntwork | |
| |
| |
| |
| Tinker, Tailor, Try | |
| |
| |
| |
| Haste Makes Waste | |
| |
| |
| |
| Pour the Coals to a Good Thing | |
| |
| |
| |
| Put the Importance on the Bright Idea, Not the Source of the Idea | |
| |
| |
| |
| Stay Out of Office Politics | |
| |
| |
| |
| Look Sharp and Be Sharp | |
| |
| |
| |
| Emulate, Study, and Cherish the Great Boss | |
| |
| |
| |
| Don't Go Over Budget | |
| |
| |
| |
| Never Underestimate an Opponent | |
| |
| |
| |
| Assassinate the Character Assassin with a Single Phrase | |
| |
| |
| |
| Become a Member of the "Shouldn't Have Club" | |
| |
| |
| |
| The Concept Doesn't Have to Be Perfect, but the Execution of It Does | |
| |
| |
| |
| Record and Collect Your Mistakes with Care and Pride | |
| |
| |
| |
| Live for Today; Plan for Tomorrow; Forget about Yesterday | |
| |
| |
| |
| Have Fun, Laugh | |
| |
| |
| |
| Treat Your Family as Your Number One Client | |
| |
| |
| |
| No Goals, No Glory | |
| |
| |
| |
| Always Remember Your Subordinates' Spouses | |
| |
| |
| |
| See the Job through the Salespeople's Eyes | |
| |
| |
| |
| Be a Very Tough "Heller Seller" | |
| |
| |
| |
| Don't Be an Empire Builder | |
| |
| |
| |
| Push Products, Not Paper | |
| |
| |
| |
| To Teach Is to Learn and to Lead | |
| |
| |
| |
| Do Not Get Discouraged by the Idea Killers | |
| |
| |
| Epilogue | |