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Savvy Author's Guide to Book Publicity A Comprehensive Resource -- from Building the Buzz to Pitching the Press

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ISBN-10: 0786712759

ISBN-13: 9780786712755

Edition: N/A

Authors: Lissa Warren

List price: $19.99
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Book details

List price: $19.99
Publisher: Hachette Books
Publication date: 12/30/2003
Binding: Paperback
Pages: 336
Size: 5.50" wide x 8.25" long x 0.87" tall
Weight: 0.726
Language: English

Introduction
What is Book Publicity?
The Publicity Process
Getting Outside Help
Working with Your Publicist
The Author/Publicist Dynamic
The Tour and Author Events
Frequently Asked Questions
The Art of the Interview
Creating "Buzz"
The Art of the Pitch
Ten Things to Do If Your Book's Not Getting Media Attention
Appendix
Index
Acknowledgments
About the Author