Editing Across Media Content and Process for Print and Online Publication

Name: Editing Across Media Content and Process for Print and Online Publication
Price: 19.06 USD
Availability: InStock
ISBN: 9780786473427

ISBN-10: 0786473428

ISBN-13: 9780786473427

Edition: 2013

Authors: Ross F. Collins

List price: $39.95

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Description:

Requirements for professional media editing have undergone enormous technological change. Editors still edit copy. But today they do much more. Mass media editors must demonstrate skills from computerized pagination to social media monitoring, from image manipulation to Search Engine Optimization.The need for editing skills is reaching far beyond traditional journalism and into all areas of mass media, from newspapers to strategic communication. Public relations practitioners are expected to edit. Even advertising creative professionals must edit. And journalists taking on new roles as social media editors need to understand editing at the speed of digital media.This textbook aims to…

Book details

List price: $39.95
Copyright year: 2013
Publisher: McFarland & Company, Incorporated Publishers
Publication date: 2/5/2013
Binding: Paperback
Pages: 232
Size: 7.00" wide x 10.00" long x 0.46" tall
Weight: 0.880
Language: English



Introduction



Editing Across Media




Editing Begins with the Writer




Think Like an Editor




Editors, Ethics and the Law




Headlines and Headings




Typography Then and Now




The Visual Editor




Page Makeup: Beginning the Design Process




Page Design on Paper and Screen




Editing in a Converged World




A Final Project: Editing a Magazine



About the Contributors


Index