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Neuromarketing Understanding the Buy Button in Your Customer's Brain

ISBN-10: 078522680X
ISBN-13: 9780785226802
Edition: 2007
List price: $22.99
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Description: Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that  More...

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Book details

List price: $22.99
Copyright year: 2007
Publisher: Thomas Nelson Incorporated
Publication date: 9/30/2007
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.00" long x 1.25" tall
Weight: 0.374

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

Foreword
Preface
Introduction
Three Brains, One Decision-Maker
The Only Six Stimuli that Speak to the Old Brain
The Methodology: Four Steps to Success
Step 1: Diagnose the Pain
Step 2: Differentiate Your Claims
Step 3: Demonstrate the Gain
Step 4: Deliver to the Old Brain
The First Message Building Block: Grabbers
Message Building Block #2: Big Picture
Message Building Block #3: Claims
Message Building Block #4: Proofs of Gain
Message Building Block #5: Handling Objections
Message Building Block #6: The Close
The First Impact Booster: Wording with "You"
Impact Booster #2: Your Credibility
Impact Booster #3: Contrast
Impact Booster #4: Emotion
Impact Booster #5: Learning Styles
Impact Booster #6: Stories
Impact Booster #7: Less Is More
Conclusion: Marketing Is Dead; Long Live Neuromarketing
Selling to the Old Brain in Everyday Life
Resources
Acknowledgments
About the Authors

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