Entrepreneurial Nutritionist

ISBN-10: 0781793696
ISBN-13: 9780781793698
Edition: 4th 2009 (Revised)
Authors: Kathy King
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Description: Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal  More...

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Book details

List price: $68.99
Edition: 4th
Copyright year: 2009
Publisher: Lippincott Williams & Wilkins
Publication date: 8/28/2009
Binding: Paperback
Pages: 368
Size: 7.50" wide x 10.25" long x 0.50" tall
Weight: 1.452
Language: English

Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms.

Contributors
Acknowledgments
Preface
Introduction
The Beginning
The Entrepreneurial Spirit
Is Self-Employment for You?
Building a Strong Foundation
Business Strategies and Management
What Can We Learn from the "Masters"?
Nurturing Creativity
Building Your Credibility
Ethics and Malpractice
Creating a Good Business Image
Counseling Expertise
Managing Your Business
Business Plan
Marketing Decisions
Legal Forms of Business Ownership
Protecting Your Ideas and Interests
Choosing Your Business Advisors
Money and Finance
Start-Up Decisions and Costs
Prices and Fees
Reimbursement
Negotiation, Selling, and Contracts
Office Policy and Dealing with Clients
Taking Your Ideas to Market
Promoting Your Venture
Using the Internet in Your Business
Website Basics
Promoting Your Website
Developing Your Professional Practice
Consulting in Long-Term Care
Tapping the Food and Culinary Markets
The "Write" Way to Get Published
Media Sawy
Sports and Cardiovascular Nutrition
The Wellness Movement
Continued Competency
Index

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