Entrepreneurial Nutritionist

Name: Entrepreneurial Nutritionist
Price: 5.78 USD
Availability: InStock
ISBN: 9780781793698

ISBN-10: 0781793696

ISBN-13: 9780781793698

Edition: 4th 2009 (Revised)

Authors: Kathy King

List price: $80.95

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Description:

Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms.

Book details

List price: $80.95
Edition: 4th
Copyright year: 2009
Publisher: Jones & Bartlett Learning, LLC
Publication date: 9/11/2009
Binding: Paperback
Pages: 352
Size: 7.00" wide x 9.90" long x 0.90" tall
Weight: 1.210
Language: English



Contributors


Acknowledgments


Preface


Introduction



The Beginning



The Entrepreneurial Spirit



Is Self-Employment for You?



Building a Strong Foundation



Business Strategies and Management



What Can We Learn from the "Masters"?



Nurturing Creativity



Building Your Credibility



Ethics and Malpractice



Creating a Good Business Image



Counseling Expertise



Managing Your Business



Business Plan



Marketing Decisions



Legal Forms of Business Ownership



Protecting Your Ideas and Interests



Choosing Your Business Advisors



Money and Finance



Start-Up Decisions and Costs



Prices and Fees



Reimbursement



Negotiation, Selling, and Contracts



Office Policy and Dealing with Clients



Taking Your Ideas to Market



Promoting Your Venture



Using the Internet in Your Business



Website Basics



Promoting Your Website



Developing Your Professional Practice



Consulting in Long-Term Care



Tapping the Food and Culinary Markets



The "Write" Way to Get Published



Media Sawy



Sports and Cardiovascular Nutrition



The Wellness Movement



Continued Competency


Index