Graphic Communications Today

ISBN-10: 0766820750
ISBN-13: 9780766820753
Edition: 4th 2004 (Revised)
List price: $221.95 Buy it from $8.25
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Description: Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of  More...

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Book details

List price: $221.95
Edition: 4th
Copyright year: 2004
Publisher: Delmar Cengage Learning
Publication date: 12/24/2003
Binding: Paperback
Pages: 688
Size: 8.25" wide x 10.50" long x 1.25" tall
Weight: 4.378
Language: English

Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of contemporary visual art. Throughout its long and storied history, Graphic Communications Today has been the essential first step for aspiring visual artists. This landmark book presents the full scope of visual communication in all of its rich diversity more clearly and completely than any other book?anywhere. The fourth edition is written in an engaging style and contains examples of some of the finest visual arts collected from all over the world. What?s more it opens windows into the creative world of graphic communication and the lives of those who create it for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web and beyond.

Dr. William Ryan is an associate professor in the School of Journalism and Communication at the University of Oregon. Ryan has worked in newspaper, magazine, identity, advertising and cooperate design and has designed for clients such as National Public Radio, Apple Computer and Hinman Vineyards. Ryan holds a doctorate degree in Media Systems and has received Mellon, Kellogg and Fulbright fellowships.

Visual Communication
From Cave Walls to Postmodernism
Type: The Basic Ingredient
Creative Typography
Design: Shaping Media Architecture
Color: The Wonder and Resonance of Light
Art and Illustration
Photography: Light Writing
Production: Preparation, Printing, Paper and Ink
Designing for Public Relations
Newsletters
Designing Printed Communications
Advertising Design
Magazine Design
Inside and Outside the Magazine
The Newspaper and Design - A Brief History and Commentary
Designing and Redesigning Newspapers
The Moving Image - Reality at 24 Frames Per Second
Designing for New Media - Web, Internet, and Interactivity
Presentation
Multi-media: The Future of Visual Communication?

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