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Sales Management Analysis and Decision Making

Best in textbook rentals since 2012!

ISBN-10: 0765626403

ISBN-13: 9780765626400

Edition: 8th 2012 (Revised)

Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams

List price: $64.95
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Description:

Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life best practices of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and equips them with the skills needed for the 21st century.Updates for this edition include:--New Opening Vignettes provide recent examples of leading sales organizations.--New Sales Management in the 21st Century boxes include new sales executives and…    
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Book details

List price: $64.95
Edition: 8th
Copyright year: 2012
Publisher: Routledge
Publication date: 3/15/2012
Binding: Paperback
Pages: 424
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.134
Language: English