Essentials of International Marketing

ISBN-10: 0765624753

ISBN-13: 9780765624758

Edition: 2011

Authors: Donald L. Brady
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Description: This work covers all the key topics for an international marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, and more.

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Book details

List price: $59.95
Copyright year: 2011
Publisher: Routledge
Publication date: 8/15/2010
Binding: Paperback
Pages: 432
Size: 7.50" wide x 9.00" long x 1.00" tall
Weight: 1.540
Language: English

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