Consumer Behavior in Action Real-Life Applications for Marketing Managers

Name: Consumer Behavior in Action Real-Life Applications for Marketing Managers
Availability: InStock
ISBN: 9780765620903

ISBN-10: 0765620901

ISBN-13: 9780765620903

Edition: 2011

Authors: Geoffrey Paul Lantos

List price: $67.95

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Description:

Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does

Book details

List price: $67.95
Copyright year: 2011
Publisher: Routledge
Publication date: 10/15/2010
Binding: Paperback
Pages: 648
Size: 8.50" wide x 11.00" long x 1.50" tall
Weight: 3.300
Language: English