Advertising, Society, and Consumer Culture

Name: Advertising, Society, and Consumer Culture
Availability: InStock
ISBN: 9780765615473

ISBN-10: 0765615479

ISBN-13: 9780765615473

Edition: 2010

Authors: Roxanne Hovland, Joyce M. Wolburg

List price: $67.95

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Description:

Designed as a core textbook for courses in Advertising and Society, dvertising, Society, and Consumer Culture develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. It covers the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society.

Book details

List price: $67.95
Copyright year: 2010
Publisher: Routledge
Publication date: 3/1/2010
Binding: Paperback
Pages: 224
Size: 6.02" wide x 9.06" long x 0.24" tall
Weight: 0.638
Language: English