Catering A Guide to Managing a Successful Business Operation

ISBN-10: 076455798X
ISBN-13: 9780764557989
Edition: 2008
List price: $45.00 Buy it from $3.73
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Description: In this invaluable reference, The Culinary Institute of America provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind. From launching the business, establishing pricing,  More...

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Book details

List price: $45.00
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/26/2008
Binding: Hardcover
Pages: 368
Size: 7.50" wide x 9.50" long x 1.25" tall
Weight: 2.288

In this invaluable reference, The Culinary Institute of America provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind. From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, it provides detailed guidance on every aspect of the catering business, showing operators how to troubleshoot and creatively solve problems. Illustrated throughout with 50 photographs and 30 black-and-white illustrations, "Catering" is an indispensable guide for anyone who wants to succeed in this highly competitive field.

Acknowledgments
Introduction to Catering
Starting Your Catering Business
Pricing for Profit
Setting up the Catering Kitchen
Staffing
Marketing
Event Planning
How Can We Serve You?
Food Preparation and Service
Dining Room and Beverage Management
Sample Menus and Service
Basic Banquet Kitchen Layout
Index

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