Health Behavior Theory for Public Health Principles, Foundations, and Applications

ISBN-10: 0763797537

ISBN-13: 9780763797539

Edition: 2013

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Description:

While a solid understanding of human behavior theory is an essential tool for designing and implementing successful health promotion programs, changing health behavior requires multiple skills beyond the ability to simply apply theory. Divided into three sections, the book takes a unique ecological approach to learning about health behavior theory and its application. The reader will first gain a broad understanding of health, public health, health behavior and health promotion planning. This is followed by a straightforward and expansive look at the most commonly applied theories and approaches to public health research and programs. Students will come away with a clear understanding of how theory ;fits ; into the larger scope of public health research and practice. Finally, readers will learn about the essential tasks of measurement, evaluation, and translation through an examination a diverse set of application ;tools ;.
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Book details

List price: $99.95
Copyright year: 2013
Publisher: Jones & Bartlett Learning, LLC
Publication date: 12/15/2011
Binding: Paperback
Pages: 366
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.716
Language: English

Foreword
Prologue
Acknowledgment
Contributors
Overview
Health Behavior in the Context of the "New" Public Health
Introduction
Key Concepts
Take Home Messages
References
How Theory Informs Health Promotion and Public Health Practice
Introduction
Key Concepts
Take Home Messages
References
The Precede-Proceed Planning Model
Introduction
Concepts
An Applied Example
Take Home Messages
References
Conceptual and Theoretical Perspectives for Public Health Research and Practice
Value-Expectancy Theories
Introduction
Key Concepts
An Applied Example
Take Home Messages
References
Models Based on Perceived Threat and Fear Appeals
Introduction
Key Concepts
An Applied Example
Take Home Messages
References
Stage Models for Health Promotion
Introduction
Key Concepts
An Applied Example
Take Home Messages
References
The Behavioral Economics of Health Behavior
Introduction
Key Concepts
Summary
An Applied Example
Take Home Messages
References
Social Cognitive Theory Applied to Health Behavior
Introduction
Key Concepts
An Applied Example
Take Home Messages
References
Health Communication: Theory, Social Marketing, and Tailoring
Introduction
Key Concepts
Applied Examples
Take Home Messages
References
Diffusion of Innovations Theory
Introduction
Key Concepts
An Applied Example
Take Home Messages
References
Ecological Approaches in the New Public Health
Introduction
Key Concepts
Applied Examples
Take Home Messages
References
Application to Public Health Research and Practice
Measurement and Design Related to Theoretically Based Health Promotion Research and Practice
Introduction
Key Concepts
Take Home Messages
References
Evaluating Theory-Based Public Health Programs: Linking Principles to Practice
Introduction
Key Concepts
A Step-by-Step Guide to Effective Evaluation
Making the Evaluation Even Better
Take Home Messages
References
Translating Research to Practice: Putting "What Works" to Work
Introduction
Key Concepts
Take Home Messages
References
Glossary of Terms
Index
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