Nonprofit Marketing

Name: Nonprofit Marketing
Price: 5.4 USD
Availability: InStock
ISBN: 9780763782610

ISBN-10: 0763782610

ISBN-13: 9780763782610

Edition: 2013 (Revised)

Authors: John L. Fortenberry Jr.

List price: $122.95

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Description:

Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more.Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing…

Book details

List price: $122.95
Copyright year: 2013
Publisher: Jones & Bartlett Learning, LLC
Publication date: 4/12/2012
Binding: Paperback
Pages: 294
Size: 6.00" wide x 9.00" long x 0.63" tall
Weight: 0.880
Language: English