Cases in Health Care Marketing

ISBN-10: 0763764485

ISBN-13: 9780763764487

Edition: 2011 (Revised)

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Description: Cases in Health Care Marketing features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructorrsquo;s materials. Ask your publisherrsquo;s representative about value bundling options with: bull; Essentials of Health Care Marketing, Second Edition bull; Health Care Marketing: Tools and Techniques, Third Edition

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Book details

List price: $133.95
Copyright year: 2011
Publisher: Jones & Bartlett Learning, LLC
Publication date: 2/26/2010
Binding: Paperback
Pages: 244
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 1.034
Language: English

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