Principles of Fundraising Theory and Practice

ISBN-10: 0763759147
ISBN-13: 9780763759148
Edition: 2010
List price: $124.95 Buy it from $88.73
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Description: Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law,  More...

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Book details

List price: $124.95
Copyright year: 2010
Publisher: Jones & Bartlett Learning, LLC
Publication date: 3/6/2009
Binding: Paperback
Pages: 299
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 1.408
Language: English

Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily geared toward practice, this textbook balances the approach and provides a basis for further study in the field of fundraising. Some features include: bull; Comprehensive overview of the theory and practice for fundraising bull; Extensive chapter on models of fundraising bull; Historical background on fundraising included to set the context for current practice bull; Highlights the religious motivations for giving that represent the largest category for giving in the USA. bull; Entire chapter dealing with ethical issues in fundraising bull; Builds in recent and classic academic research on fundraising Principles of Fundraising: Theory and Practice also features boxed articles, examples, summaries, and short case studies to enhance the reading. This is an excellent resource for nonprofit management students as well as nonprofit professionals!

Preface
Acknowledgments
Principles of Fundraising: Theory and Practice
Marketing Orientation: Focusing on Donor Relationships
Philanthropy
Giving USA Data and Trends in Giving
Global Philanthropy
Resources
Conclusion
References
Individual Donor Motivations
Complex Motivations
Altruistic Giving
Identification Theory
Listening to Donors
Boston Area Diary Study
Elite Giving
References
Three Corporate and Foundation Fundraising
Historical Review
Corporate Philanthropy
Evolution of Corporate Philanthropy
Foundation Philanthropy
Evolution of Foundations
Corporate and Foundation Giving: Pieces of the Pie
Motivations for Corporate and Foundation Philanthropy
Corporate Giving Structures
Corporate and Foundation Partnership Concerns
Trends in Corporate and Foundation Philanthropy
References
History of Fundraising
Early Philanthropy
Biblical Giving
Other Early Religious Giving
Vietnamese Organized Giving
Middle Ages Fundraising
Giving in the New World
Fundraising in the United States
References
Theories of Fundraising
Systems Theory
Social Exchange Theory
Social Interactions Model
Warm-Glow Giving
Prestige and Signaling
Co-orientation Model
Persuasion Theory
Marketing Exchange
Lifetime Value
References
Government Regulation of Fundraising and Charitable Giving
Federal, State, and Local Regulation of Fundraising
Nonprofit Organizations
Federal Tax Law for Charitable Contributions
Federal Reporting Requirements: IRS Form. 990
Current Regulatory Environment
References
The Fundraising Process
Research for Fundraising
Planning for Fundraising
Goal Setting
Cultivation for Fundraising
Solicitation for Fundraising
Stewardship for Fundraising
Evaluation for Fundraising
Fundraising as a Nonlinear Process
References
Boards and Fundraising
Effective Boards
Board Fundraising
Prestige and Board Involvement
References
Religious Fundraising
Islamic Fundraising and Giving
Christian Fundraising and Giving
Jewish Fundraising and Giving
Other Religious Fundraising
Conclusion
References
Ten Fundraising Among Diverse Populations
A Diverse Nation
African American Philanthropy
Latino Philanthropy
Asian American Philanthropy
Native American Philanthropy
Barriers to Giving
References
Ethical Practices in Fundraising
United Way Scandal
Honor Boxes
Ethical Decision Making
Nonprofit Accountability to Stakeholders
Paid Solicitation
Conflicts of Interest
Ethical and Legal Issues Raised by Commercialism in Schools
Privacy and Confidentiality
Relationships of Trust
References
Organizational Issues in Fundraising
Organizational Structure
Budgeting and Resource Allocation
Human Resource Issues in Fundraising
References
Index

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