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Preface | |
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Acknowledgments | |
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Principles of Fundraising: Theory and Practice | |
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Marketing Orientation: Focusing on Donor Relationships | |
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Philanthropy | |
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Giving USA Data and Trends in Giving | |
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Global Philanthropy | |
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Resources | |
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Conclusion | |
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References | |
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Individual Donor Motivations | |
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Complex Motivations | |
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Altruistic Giving | |
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Identification Theory | |
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Listening to Donors | |
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Boston Area Diary Study | |
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Elite Giving | |
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References | |
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Three Corporate and Foundation Fundraising | |
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Historical Review | |
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Corporate Philanthropy | |
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Evolution of Corporate Philanthropy | |
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Foundation Philanthropy | |
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Evolution of Foundations | |
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Corporate and Foundation Giving: Pieces of the Pie | |
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Motivations for Corporate and Foundation Philanthropy | |
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Corporate Giving Structures | |
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Corporate and Foundation Partnership Concerns | |
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Trends in Corporate and Foundation Philanthropy | |
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References | |
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History of Fundraising | |
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Early Philanthropy | |
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Biblical Giving | |
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Other Early Religious Giving | |
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Vietnamese Organized Giving | |
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Middle Ages Fundraising | |
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Giving in the New World | |
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Fundraising in the United States | |
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References | |
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Theories of Fundraising | |
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Systems Theory | |
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Social Exchange Theory | |
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Social Interactions Model | |
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Warm-Glow Giving | |
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Prestige and Signaling | |
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Co-orientation Model | |
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Persuasion Theory | |
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Marketing Exchange | |
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Lifetime Value | |
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References | |
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Government Regulation of Fundraising and Charitable Giving | |
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Federal, State, and Local Regulation of Fundraising | |
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Nonprofit Organizations | |
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Federal Tax Law for Charitable Contributions | |
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Federal Reporting Requirements: IRS Form. 990 | |
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Current Regulatory Environment | |
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References | |
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The Fundraising Process | |
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Research for Fundraising | |
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Planning for Fundraising | |
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Goal Setting | |
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Cultivation for Fundraising | |
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Solicitation for Fundraising | |
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Stewardship for Fundraising | |
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Evaluation for Fundraising | |
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Fundraising as a Nonlinear Process | |
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References | |
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Boards and Fundraising | |
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Effective Boards | |
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Board Fundraising | |
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Prestige and Board Involvement | |
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References | |
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Religious Fundraising | |
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Islamic Fundraising and Giving | |
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Christian Fundraising and Giving | |
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Jewish Fundraising and Giving | |
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Other Religious Fundraising | |
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Conclusion | |
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References | |
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Ten Fundraising Among Diverse Populations | |
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A Diverse Nation | |
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African American Philanthropy | |
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Latino Philanthropy | |
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Asian American Philanthropy | |
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Native American Philanthropy | |
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Barriers to Giving | |
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References | |
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Ethical Practices in Fundraising | |
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United Way Scandal | |
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Honor Boxes | |
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Ethical Decision Making | |
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Nonprofit Accountability to Stakeholders | |
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Paid Solicitation | |
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Conflicts of Interest | |
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Ethical and Legal Issues Raised by Commercialism in Schools | |
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Privacy and Confidentiality | |
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Relationships of Trust | |
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References | |
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Organizational Issues in Fundraising | |
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Organizational Structure | |
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Budgeting and Resource Allocation | |
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Human Resource Issues in Fundraising | |
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References | |
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Index | |