Preface | |
Health Education and Health Promotion | p. 1 |
Key Concepts | p. 2 |
Health, Behavior, and Health Behavior | p. 2 |
Health Education and Health Promotion | p. 6 |
Responsibilities and Competencies for Health Educators | p. 10 |
Code of Ethics for the Health Education Profession | p. 14 |
Health Education Organizations | p. 15 |
Basic Vocabulary in Health Education and Health Promotion | p. 21 |
Role of Theory in Health Education and Health Promotion | p. 28 |
Skill-Building Activity | p. 30 |
Summary | p. 31 |
Review Questions | p. 32 |
Website | p. 32 |
Glossary Terms | p. 32 |
References and Further Reading | p. 33 |
Planning Models in Health Education and Health Promotion | p. 37 |
Key Concepts | p. 38 |
Differences Between a Model and a Theory | p. 39 |
PRECEDE-PROCEED Model | p. 41 |
Planned Approach to Community Health Model | p. 46 |
The Multilevel Approach to Community Health Model | p. 49 |
Intervention Mapping | p. 51 |
Assessment Protocol for Excellence in Public Health Model | p. 52 |
Comprehensive Health Education Model | p. 53 |
Model for Health Education Planning | p. 54 |
Model for Health Education Planning and Resource Development | p. 55 |
PEN-3 Model | p. 55 |
CDCynergy | p. 57 |
Other Models | p. 58 |
Skill-Building Activity | p. 58 |
Summary | p. 62 |
Review Questions | p. 62 |
Website | p. 63 |
Glossary Terms | p. 63 |
References and Further Reading | p. 63 |
The Health Belief Model | p. 69 |
Key Concepts | p. 70 |
Historical Perspectives | p. 71 |
Constructs of the Health Belief Model | p. 72 |
Applications of the Health Belief Model | p. 78 |
Limitations of the Health Belief Model | p. 80 |
Skill-Building Activity | p. 82 |
Summary | p. 83 |
Review Questions | p. 85 |
Website | p. 85 |
Glossary Terms | p. 85 |
References and Further Reading | p. 86 |
The Transtheoretical Model | p. 91 |
Key Concepts | p. 92 |
Historical Perspectives | p. 93 |
Constructs of the Transtheoretical Model | p. 94 |
Phases of Interventions based on the Transtheoretical Model | p. 100 |
Applications of the Transtheoretical Model | p. 100 |
Limitations of the Transtheoretical Model (TIM) | p. 103 |
Skill-Building Activity | p. 104 |
Summary | p. 108 |
Review Questions | p. 109 |
Website | p. 109 |
Glossary Terms | p. 110 |
References and Further Reading | p. 110 |
The Theory of Reasoned Action and Theory of Planned Behavior | p. 115 |
Key Concepts | p. 116 |
Historical Perspectives | p. 117 |
Constructs of the Theory of Reasoned Action and Theory of Planned Behavior | p. 118 |
Applications of the Theory of Reasoned Action and the Theory of Planned Behavior | p. 124 |
Limitations of the Theory of Reasoned Action and Theory of Planned Behavior | p. 126 |
Skill-Building Activity | p. 128 |
Summary | p. 131 |
Review Questions | p. 132 |
Website | p. 132 |
Glossary Terms | p. 132 |
References and Further Reading | p. 132 |
Theories of Stress and Coping | p. 131 |
Key Concepts | p. 138 |
Historical Perspectives | p. 139 |
Constructs of the Theories of Stress and Coping | p. 142 |
Applications of the Theories of Stress and Coping | p. 148 |
Limitations of the Theories of Stress and Coping | p. 152 |
Skill-Building Activity | p. 152 |
Summary | p. 156 |
Review Questions | p. 157 |
Website | p. 157 |
Glossary Terms | p. 158 |
References and Further Reading | p. 158 |
Social Cognitive Theory | p. 163 |
Key Concepts | p. 164 |
Historical Perspectives | p. 165 |
Underpinnings of Social Cognitive Theory | p. 167 |
Constructs of Social Cognitive Theory | p. 168 |
Applications of Social Cognitive Theory | p. 173 |
Limitations of Social Cognitive Theory | p. 177 |
Skill-Building Activity | p. 177 |
Summary | p. 181 |
Review Questions | p. 181 |
Website | p. 182 |
Glossary Terms | p. 182 |
References and Further Reading | p. 182 |
Social Marketing | p. 187 |
Key Concepts | p. 188 |
Historical Perspectives | p. 189 |
Differences Between Commercial Marketing and Social Marketing | p. 190 |
Approach and Constructs of Social Marketing | p. 192 |
Applications of Social Marketing | p. 197 |
Limitations of Social Marketing | p. 199 |
Skill-Building Activity | p. 200 |
Summary | p. 202 |
Review Questions | p. 205 |
Website | p. 205 |
Glossary Terms | p. 205 |
References and Further Reading | p. 205 |
Diffusion of Innovations | p. 209 |
Key Concepts | p. 210 |
Historical Perspectives | p. 211 |
Constructs of the Diffusion of Innovations Theory | p. 212 |
Applications of the Diffusion of Innovations Theory | p. 220 |
Limitations of the Diffusion of Innovations Theory | p. 222 |
Skill-Building Activity | p. 223 |
Summary | p. 225 |
Review Questions | p. 226 |
Website | p. 227 |
Glossary Terms | p. 227 |
References and Further Reading | p. 227 |
Freire's Model of Adult Education | p. 231 |
Key Concepts | p. 232 |
Historical Perspectives | p. 233 |
Approach of Freire's Model | p. 234 |
Constructs of Freire's Model | p. 236 |
Applications of Freire's Model in Health Education | p. 240 |
Limitations of Freire's Model | p. 242 |
Skill-Building Activity | p. 243 |
Summary | p. 244 |
Review Questions | p. 246 |
Website | p. 246 |
Glossary Terms | p. 246 |
References and Further Reading | p. 246 |
Glossary | p. 251 |
Photo Credits | p. 265 |
Index | p. 267 |
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