Assessment and Planning in Health Programs

ISBN-10: 0763717487

ISBN-13: 9780763717483

Edition: 2005

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Description:

Conducting a needs assessment, planning an effective program, implementing programs, and evaluating them are at the core of health education and health promotion. This text gives an overview of needs assessment, program planning, and program evaluation, and explains several goals and strategies for each. The text also gives an overview of the importance and use of theories, data collections strategies, and key terminology in the field of health education and health promotion.Throughout each chapter, there is a running case study, checkpoints to promote critical thinking, boxed materials, tables and graphs, and each chapter ends with a series of questions and exercises.
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Book details

List price: $150.95
Copyright year: 2005
Publisher: Jones & Bartlett Learning, LLC
Publication date: 7/14/2004
Binding: Paperback
Pages: 192
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.638
Language: English

Preface
Needs Assessment: The Big Picture
Why Conduct a Needs Assessment?
Planned Approach to Community Health
Assessment Protocol for Excellence in Public Health
Mobilizing for Action through Planning and Partnerships
Precede-Proceed
Organizing Your Needs Assessment
Coalitions and Partnerships
Budgets
Timelines
Summary
Paint a Picture of Your Target Population: Assessing Assets and Problems
Quality of Life and Health Status Assessment
Health Status Assessment
Selecting Health Priorities
Determining the Sources of Priority Health Problems
Selecting Behavioral and Environmental Priorities
Identifying the Contributors to Priority Behavioral and Environmental Factors
Administrative and Policy Assessment
The Big Picture
When Needs Assessment Resources Are Tight
Summary
Identifying and Writing Mission Statements, Goals, and Objectives
What Is a Mission Statement?
Program Philosophy as the Foundation of the Mission Statement
Developing a Mission Statement
Program Goals
Professional Philosophies and Goals of Health Education
Objectives
Summary
Program Planning: The Big Picture
Program Planning Steps
Social Marketing, Program Planning, and Implementation
Summary
Identifying Strategies and Activities
Interventions, Methods, and Strategies
General Intervention Considerations
Methods for Creating Change
Sources of Strategies and Activities
Benefits of Using Existing Materials or Curricula
Strategies for Health Education and Health Promotion
Summary
The Importance and Use of Theories in Health Education and Health Promotion
What Are Theories?
Why Use Theories and Models?
How to Choose a Theory
Intrapersonal Theories
Interpersonal Theories
Stage Theory of Organization Change
Community Organization Theories
Other Theories
Summary
Data Collection Strategies for Needs Assessments and Evaluations
Deciding on Data Collection Strategies
Strategies for Secondary Data Collection
Strategies for Primary Data Collection
Techniques for Coming to a Group Consensus
Data Collection: The Big Picture
Who to Include in Your Primary Data Collection: Sampling
Summary
Program Evaluation: Background and Basics
Types of Evaluation
Conducting an Evaluation
Evaluation Principles
Summary
Evaluation Structure and Design
Designing the Evaluation
Experimental and Quasi-experimental Designs in Evaluation
Nonexperimental Designs
Threats to Internal Validity
Threats to External Validity
Summary
Responsibility and Competency Areas Related to Needs Assessment, Program Planning, and Implementation
Social and Health Assessment Example: Cortland Counts
Sample Moderator Script for a Focus Group Interview
Glossary
Index
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