Cases in Sport Marketing

ISBN-10: 0763708631
ISBN-13: 9780763708634
Edition: 1999
List price: $126.95 Buy it from $7.38
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Book details

List price: $126.95
Copyright year: 1999
Publisher: Jones & Bartlett Learning, LLC
Publication date: 11/16/1998
Binding: Paperback
Pages: 351
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.100
Language: English

bull; bull;Sport Marketing bull;Sport Policy bull;Marketing bull;Sport Management

Acknowledgements
Preface
About the Authors
the Case Method: Theory and Practice
An Introduction to the Case Method
A Framework for Case Analysis
Analytical Tools for Case Analysis
Cases
Example Case and Analysis
Reebok (A)
Reebok (B): The Reebok Running Category
Avid Sports
Smuggler's Notch Resort
Pier 39 Licensed Products Stores
Salt Lake City 2002--The Prevention of Ambush Marketing
B3: The Bikes, Blades, and Boards Tour
The Ladies Professional Gold Association (LPGA)
The LPGA Fan Village
The Ouray Case
Xerox and the Asian Winter Games
The Creation and Maintenance of Brand Equity--the Case of University of Massachusetts Basketball
Miami University: The Redskins Name Controversy
Miami University: The Creation and Transfer of Brand Equity
Race for the Cure
Sport Marketing Theory
Review of Sport Marketing for Case Analysis

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