Real Mad Men The Renegades of Madison Avenue and the Golden Age of Advertising

ISBN-10: 0762440902
ISBN-13: 9780762440900
Edition: 2011
Authors: Andrew Cracknell
List price: $31.95 Buy it from $3.00
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Description: Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and into the '60s. Like AMC's award-winning drama Mad Men, this book looks at  More...

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Book details

List price: $31.95
Copyright year: 2011
Publisher: Perseus Books Group
Publication date: 7/28/2011
Binding: Hardcover
Pages: 224
Size: 10.00" wide x 7.00" long x 1.25" tall
Weight: 1.782
Language: English

Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and into the '60s. Like AMC's award-winning drama Mad Men, this book looks at the industry that shaped a culture. The Real Mad Menis a visual history of key major ad campaigns during the 1950s and 1960s and the people responsible for them. Beginning with the iconic VW campaign that kicked off the "Creative Revolution" it covers campaigns such as Avis, Alka Seltzer, Benson & Hedges 100s, Volvo, Chivas Regal, and Braniff Airways. Real Mad Menreveals the true players of Madison Avenue in the era of the "Mad Men" and provides a behind-the-scenes look at key agencies, including 150 full-color illustrations of the main ad campaigns as well as numerous inset campaigns

For over 40 years Andrew Cracknell served as Executive Creative Director for major international agencies including FCB, WCRS, APL and Bates. He has been awarded top awards at D&AD, Campaign, BTAA and at Cannes Advertising Festivals, as well as sitting on juries everywhere from Glasgow to Nairobi. He writes regularly for Campaign magazine and the Financial Times on advertising and related subjects.

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