Designing Surveys A Guide to Decisions and Procedures

ISBN-10: 0761927468
ISBN-13: 9780761927464
Edition: 2nd 2005 (Revised)
List price: $69.00
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Description: Since the first publication of Designing Surveys: A Guide to Decisions and Procedures in the mid-90s, the technologies used to conduct surveys have changed dramatically. New technologies have not only aided survey research, but they have created  More...

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Book details

List price: $69.00
Edition: 2nd
Copyright year: 2005
Publisher: SAGE Publications, Incorporated
Publication date: 12/9/2004
Binding: Paperback
Pages: 320
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.088
Language: English

Since the first publication of Designing Surveys: A Guide to Decisions and Procedures in the mid-90s, the technologies used to conduct surveys have changed dramatically. New technologies have not only aided survey research, but they have created new and difficult problems and obstacles. The publics sensitivity to matters of privacy and the use of data may have been raised by the impact of more powerful technologies for data linkage and data dissemination. The Second Edition accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. New to the Second Edition Addresses the methodology of Internet surveys, including a summary of experiences and practices to date, and how Internet surveys interface with more traditional methods Analyzes the changes in telephone survey design and data collection procedures due to rising nonresponse rates as well as call screening and other technologies Explores the increased use of Web sites and package programs for variance estimation, data analysis, and data dissemination Provides expanded material on behavior coding, cognitive interviewing, and the implications for pretesting practices Includes an updated and expanded bibliography and glossary Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind. The text is aimed at the undergraduate survey research or survey methods courses in the social sciences, including Sociology, Social Work, Anthropology, and Political Science.

An Introduction to Surveys and to this Book
Stages of a Survey
Selecting the Method of Data Collection
Questionnaire Design
Writing the Questions
Questionnaire Design
Organizing the Questions
Questionnaire Design
Testing the Questions
Designing the Sample
Selecting a Sample
Reducing Sources of Error in Sampling and Data Collection
The Methodology Report

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