Controversies in Contemporary Advertising

ISBN-10: 0761926356
ISBN-13: 9780761926351
Edition: 2004
List price: $89.00 Buy it from $3.00
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Description: 'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.

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Book details

List price: $89.00
Copyright year: 2004
Publisher: SAGE Publications, Incorporated
Publication date: 9/16/2003
Binding: Paperback
Pages: 344
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.342
Language: English

'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.

Advertising And Its Supporters And Critics
What Is Advertising?
Who Is Involved In The Advertising Process
Advertising's Roles In Society
The Role Of Critics In Society
How To Evaluate Criticisms Of Advertising
Responding To Criticisms Of Advertising
Are Goods Bad? Living In A Consumer Culture
The Consumer Culture
Advertising: Informational And Transformational
Active And Passive Consumers
The Chinese Wall: Advertising And Mass Media
Functions Of The Mass Media
The Chinese Wall
Mass Media's Influence On Advertising
Checks And Balances: Government And Self Regulation Of Advertising
Advertising Regulation In Context
Advertising And The First Amendment
Advertising And The Federal Trade Commission
Advertising And Self Regulation
The Advertising Agency And Legislation
Beyond Subliminal: The Pervasiveness Of Persuasion
Persuasive Content And Subliminal Messages
Product Placement
Intended Effects Of Product Placement
Unintended Effects
Advertising Choices: Influences Of Stereotypes And Taste
Stereotypes In Advertising
How Stereotypes Work
Sensitivity, Taste And Advertising
Choices In Advertising
Cats And Dogs On Venus And Mars: Gender And Advertising
Gender And Information Processing
Gender And Stereotypes
Intended Effects
Unintended Effects
Advertising's Responsibilities To Men And Women
The Melting Pot? Advertising Portrayals Of Asians, African Americans And Hispanics
Minorities In The United States
Marketing And Advertising To Minorities
Portrayals Of Ethnic Groups
Intended Effects
Unintended Effects
Advertising, Minorities And The Future
Older And Better? Elders And Advertising
The Third Age In American Culture
The Youth Bias In American Advertising
Elders In Advertising
Intended Effects
Unintended Effects
The Future And The Coming Demographic Shift
Considerations In Advertising To Elders
Getting Older Younger: Kids And Advertising
Kids As Consumers
Kids And Brands
Children, Advertising And The Learning Process
Regulation Of Children's Advertising
Criticisms Of Advertising Directed To Kids
Intended Effects
Unintended Effects
How To Approach Advertising To Kids
The Vice Squad: Selling Controversial Products
The Nature Of Controversial Products
To Ban Or Not To Ban Advertising?
Approaches To Controversial Advertising
Two Of A Kind? Tobacco And Alcohol Advertising
Regulation Of Tobacco And Alcohol Advertising
Criticisms Of Tobacco And Alcohol Advertising
Industry Responses
Doctors' Orders: Advertising Prescription Drugs
History Of DTC Advertising
The Current FDA Guidelines For DTC Brand Advertising
Intended Effects
Unintended Effects
Doing DTC Advertising
The Future
We The People: Political Advertising
Definitions Of Political Advertising
Role Of Political Advertising
The Process Of Political Advertising
Intended Effects
Unintended Effects
The Future (Is Now)
Doing Political Advertising
Really Good Goods? Socially Responsible Advertising
Corporate Images And Values
Socially Responsible Advertising
Today's Increase In Socially Responsible Messages
Intended Effects
Unintended Effects
Creating Socially Responsible Advertising
The Future
The Bleeding Edge: Online Advertising
The Growth Of The Internet
The Internet In 2002
Comparing Online And Traditional Advertising
Types Of Online Advertising
Regulation Of The Internet
Intended Effects
Unintended Effects
The Future
Advertising: Agencies, Values And The Common's Dilemma
Putting Into Practice
Agencies And Advertising

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