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MediaMaking Mass Media in a Popular Culture

ISBN-10: 0761925449
ISBN-13: 9780761925446
Edition: 2nd 2006 (Revised)
List price: $91.00 Buy it from $2.75
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Description: Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society.nbsp; What sets this volume apart from competing  More...

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Book details

List price: $91.00
Edition: 2nd
Copyright year: 2006
Publisher: SAGE Publications, Incorporated
Publication date: 9/28/2005
Binding: Paperback
Pages: 520
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.716
Language: English

Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society.nbsp; What sets this volume apart from competing texts is the approach taken and the distinguished scholarship.nbsp; Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other.nbsp; They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical.nbsp; As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society.nbsp; They examine how the media are reproduced and consumed and what they produce in turn.nbsp; Theoretically and analytically organized with sections on media's reation to behavior, politics, media effects, the public, globalization, organizations, meaning, and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.

Prefeace
Placing the Media
Media in Context
Narratives of Media History
Media People and Organizations
Media and Money
Making Sense of the Media
Meaning
The Interpretation of Meaning
Ideology
The Power of the Media
Producing Identities
Consuming the Media
Media and Behavior
Media and Public Life
Media and Politics
The Media, the Public, and Normative Theories
Media Globalization

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