Qualitative Methods for Marketplace Research

ISBN-10: 0761922709
ISBN-13: 9780761922704
Edition: 2001
Authors: Shay Sayre
List price: $97.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research.All key topics are covered including the differences between quantitative and qualitative research,  More...

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Writing a Scientific Report Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $97.00
Copyright year: 2001
Publisher: SAGE Publications, Incorporated
Publication date: 3/16/2001
Binding: Paperback
Pages: 272
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.792
Language: English

This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research.All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.

Approaching Qualitative Methods
Why Qualitative Research?
Five Models of Qualitative Research
Applications of Qualitative Methods for Marketing
Getting Ready To Research
Issues and Concerns
Designing a Study and Writing a Proposal
Choosing A Research Model
History, Living Biography and Self-Narrative
Using the Case Method
Phenomenology and Grounded Theory
Using an Ethnographic Approach
Data Collection Techniques and Tools
Observation and Fieldwork
Ways of Knowing
Field Interviews
Ways of Knowing
Structured Interviews
Projective Techniques
Text Analysis and Reporting
Analyzing Visual and Material Text
Analyzing Verbal Data
Writing Field Stories and Narrative Reports

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×