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| A Cultural Studies Approach to Gender, Race, and Class in Media | |
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| Cultural Studies, Multiculturalism, and Media Culture | |
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| The New Media Giants: Changing Industry Structure | |
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| The Meaning of Memory: Family, Class and Ethnicity in Early Network Television | |
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| Naked Capitalists | |
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| Hegemony | |
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| Women Read the Romance: The Interaction of Text and Context | |
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| Black Sitcom Potrayals | |
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| The Whites of Their Eyes: Racist Ideologies and the Media | |
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| Hetero Barbie? | |
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| Popular Culture and Queer Representation: A Critical Perspective | |
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| White Negroes | |
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| Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams | |
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| Living Single and the 'Fight for Mr. Right': Latifah Don't Play | |
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| "Who(se) am I: Ownership, Identity and Multitextual Readings of Women in Hip Hop" | |
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| Queer 'n' Asian on - and off - the Net: The Role of Cyberspace in Queer Taiwan and Korea | |
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| Marketing a Consumer Culture | |
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| Space Jam: Media Conglomerates Build the Entertainment City | |
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| Kids for Sale: Corporate Culture and the Challenge of Public Schooling | |
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| The Greatest Story Ever Sold: Marketing and the O.J. Simpson Trial | |
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| The New Politics of Consumption: Why Americans Want So Much More Than They Need | |
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| Nike, Social Responsibility, and the Hidden Abode of Production | |
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| " You've Never Had a Friend Like Me": Target Marketing Disney to a Gay Community | |
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| Advertising and the Political Economy of Lesbian/Gay Identity | |
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| Sex, Lies and Advertising | |
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| In Spite of Women: Esquire Magazine and the Construction of the Male Consumer | |
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| Advertising and Identities | |
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| Image-Based Culture: Advertising and Popular Culture | |
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| "The More You Subtract, the More You Add": Cutting Girls Down to Size | |
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| Cosmetics: A Clinique Case Study | |
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| "Con-fusing" Exotica: Producing India in Advertising | |
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| Advertising and People of Color | |
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| Current Perspectives on Advertising Images of Disability | |
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| Selling Sexual Subjectivities: Audiences Respond to Gay Window Advertising | |
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| Gender and Hegemony in Fashion Magazines | |
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| The Violence Debates | |
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| Television Violence: At a Time of Turmoil and Terror | |
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| Advertising and the Construction of Violent White Masculinity: From Eminem to Clinique for Men | |
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| The Mighty Morphin Power Rangers: Teachers Voice Concern | |
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| Lay Theories of Media Effects: Power Rangers at Pre-School | |
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| Lessons from Littleton: What Congress Doesn't Want to Hear About Youth and Media | |
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| Hidden Politics: Discursive and Institutional Policing of Rap Music | |
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| The Pornography Debates: Beyond Cause and Effect | |
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| Pornography and the Limits of Experimental Research | |
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| Mass Market Romance: Pornography for Women is Different | |
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| Everyday Pornography | |
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| King Kong and the White Woman | |
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| TV By Day | |
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| Gendered Television: Femininity | |
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| Daze of Our Lives: The Soap Opera as Feminine Text | |
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| Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States | |
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| " I Think of Them As Friends": Interpersonal Relationships in the Online Community | |
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| " No Politics Here": Age and Gender in Soap Opera "Cyberfandom" | |
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| Consuming Pleasures: Active Audiences and Soap Opera | |
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| Cathartic Confessions of Emancipatory Texts? Rape Narratives on the Oprah Winfrey Show | |
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| The Mediated Talking Cure: Therapeutic Framing of Autobiography in TV Talk Shows | |
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| The Case Against Sleeze TV | |
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| Sitting Ducks and Forbidden Fruit | |
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| TV By Night | |
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| Why Television Keeps Re-creating the White Male Working-Class Buffoon | |
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| The Fox Network and the Revolution in Black Television | |
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| Representing Gay Men on American Television | |
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| What's Wrong with this Picture? The Politics of Ellen's Coming Out Party | |
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| Once in a Lifetime: Constructing "The Working Woman" Through Cable Narrowcasting | |
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| In Their Prime: Women in Nighttime Drama | |
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| Workplace Dramas, Ensemble Casts, 1990s Style | |
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| This Is For Fighting, This Is For Fun: Camerawork and Gunplay in Reality-Based Crime Shows | |
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| Here Comes the Judge: The Dancing Itos and the Televisual Construction of the Enemy Asian Male | |
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| Ling Woo in Historical Context: The New Face of Asian American Stereotypes on Television | |
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| Jewish Women on Television: Too Jewish or Not Enough? | |
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| The Internet | |
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| The Titanic Sails On: Why the Internet Won't Sink the Media Giants | |
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| " Where Do You Want to Go Today?" Cybernetic Tourism, the Internet, and Transnationality | |
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| Television and the Internet | |
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| Dating on the Net: Teens and the Rise of "Pure" Relationships | |
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| Staking Their Claim: Women, Electronic Networking, and Training in Asia | |
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| The Cherokee Indians and the Internet | |
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| A List of Media Activist Organizations | |
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| Glossary | |
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| Bibliography | |
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| Author Index | |
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| Subject Index | |
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| About the Editors | |
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| About the Contributors | |