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Gender, Race, and Class in Media A Text-Reader

ISBN-10: 076192261X
ISBN-13: 9780761922612
Edition: 2nd 2002 (Revised)
List price: $79.95 Buy it from $1.99
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Description: Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities. Through analyses of popular mass media entertainment genres, such as talk shows, soap operas, television sitcoms,  More...

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Book details

List price: $79.95
Edition: 2nd
Copyright year: 2002
Publisher: SAGE Publications, Incorporated
Publication date: 8/20/2002
Binding: Paperback
Pages: 792
Size: 6.75" wide x 9.75" long x 2.00" tall
Weight: 2.882
Language: English

Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities. Through analyses of popular mass media entertainment genres, such as talk shows, soap operas, television sitcoms, advertising and pornography, students are invited to engage in critical mass media scholarship. A comprehensive introductory section outlines the book's integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis and audience response. The readings include a dozen new original essays, edited for maximum accessibility. The book provides:- A comprehensive, critical introduction to Media Studies- An analysis of race that is integrated into all chapters- Articles on Cultural Studies that are accessible to undergraduates- An extensive bibliography and section on media resources- Expanded coverage of "queer" representations in mass media- A new section on the violence debates- A new section on the InternetTogether with new section introductions, these provide a comprehensive critical introduction to mass media studies.

Jean M. Humez is Professor Emerita of Womens Studies at the University of Massachusetts, Boston, where she taught courses in both womens studies and American studies, and chaired the Womens Studies Department. She designed and taught an undergraduate Women and the Media course early in her career, and through her interest in media text analysis came to collaborate with Gail Dines on this book. She has also published books and articles on African American womens spiritual and secular autobiographies, and on women and gender in Shaker religion. Her most recent book is Harriet Tubman: The Life and the Life Stories.

A Cultural Studies Approach to Gender, Race, and Class in Media
Cultural Studies, Multiculturalism, and Media Culture
The New Media Giants: Changing Industry Structure
The Meaning of Memory: Family, Class and Ethnicity in Early Network Television
Naked Capitalists
Hegemony
Women Read the Romance: The Interaction of Text and Context
Black Sitcom Potrayals
The Whites of Their Eyes: Racist Ideologies and the Media
Hetero Barbie?
Popular Culture and Queer Representation: A Critical Perspective
White Negroes
Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams
Living Single and the 'Fight for Mr. Right': Latifah Don't Play
"Who(se) am I: Ownership, Identity and Multitextual Readings of Women in Hip Hop"
Queer 'n' Asian on - and off - the Net: The Role of Cyberspace in Queer Taiwan and Korea
Marketing a Consumer Culture
Space Jam: Media Conglomerates Build the Entertainment City
Kids for Sale: Corporate Culture and the Challenge of Public Schooling
The Greatest Story Ever Sold: Marketing and the O.J. Simpson Trial
The New Politics of Consumption: Why Americans Want So Much More Than They Need
Nike, Social Responsibility, and the Hidden Abode of Production
" You've Never Had a Friend Like Me": Target Marketing Disney to a Gay Community
Advertising and the Political Economy of Lesbian/Gay Identity
Sex, Lies and Advertising
In Spite of Women: Esquire Magazine and the Construction of the Male Consumer
Advertising and Identities
Image-Based Culture: Advertising and Popular Culture
"The More You Subtract, the More You Add": Cutting Girls Down to Size
Cosmetics: A Clinique Case Study
"Con-fusing" Exotica: Producing India in Advertising
Advertising and People of Color
Current Perspectives on Advertising Images of Disability
Selling Sexual Subjectivities: Audiences Respond to Gay Window Advertising
Gender and Hegemony in Fashion Magazines
The Violence Debates
Television Violence: At a Time of Turmoil and Terror
Advertising and the Construction of Violent White Masculinity: From Eminem to Clinique for Men
The Mighty Morphin Power Rangers: Teachers Voice Concern
Lay Theories of Media Effects: Power Rangers at Pre-School
Lessons from Littleton: What Congress Doesn't Want to Hear About Youth and Media
Hidden Politics: Discursive and Institutional Policing of Rap Music
The Pornography Debates: Beyond Cause and Effect
Pornography and the Limits of Experimental Research
Mass Market Romance: Pornography for Women is Different
Everyday Pornography
King Kong and the White Woman
TV By Day
Gendered Television: Femininity
Daze of Our Lives: The Soap Opera as Feminine Text
Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States
" I Think of Them As Friends": Interpersonal Relationships in the Online Community
" No Politics Here": Age and Gender in Soap Opera "Cyberfandom"
Consuming Pleasures: Active Audiences and Soap Opera
Cathartic Confessions of Emancipatory Texts? Rape Narratives on the Oprah Winfrey Show
The Mediated Talking Cure: Therapeutic Framing of Autobiography in TV Talk Shows
The Case Against Sleeze TV
Sitting Ducks and Forbidden Fruit
TV By Night
Why Television Keeps Re-creating the White Male Working-Class Buffoon
The Fox Network and the Revolution in Black Television
Representing Gay Men on American Television
What's Wrong with this Picture? The Politics of Ellen's Coming Out Party
Once in a Lifetime: Constructing "The Working Woman" Through Cable Narrowcasting
In Their Prime: Women in Nighttime Drama
Workplace Dramas, Ensemble Casts, 1990s Style
This Is For Fighting, This Is For Fun: Camerawork and Gunplay in Reality-Based Crime Shows
Here Comes the Judge: The Dancing Itos and the Televisual Construction of the Enemy Asian Male
Ling Woo in Historical Context: The New Face of Asian American Stereotypes on Television
Jewish Women on Television: Too Jewish or Not Enough?
The Internet
The Titanic Sails On: Why the Internet Won't Sink the Media Giants
" Where Do You Want to Go Today?" Cybernetic Tourism, the Internet, and Transnationality
Television and the Internet
Dating on the Net: Teens and the Rise of "Pure" Relationships
Staking Their Claim: Women, Electronic Networking, and Training in Asia
The Cherokee Indians and the Internet
A List of Media Activist Organizations
Glossary
Bibliography
Author Index
Subject Index
About the Editors
About the Contributors

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