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Survey Research Methods

ISBN-10: 0761921915
ISBN-13: 9780761921912
Edition: 3rd 2001 (Revised)
Authors: Floyd J. Fowler
List price: $50.95
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Description: Presenting the latest methodological knowledge on survey research, this third edition provides a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility.

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Book details

List price: $50.95
Edition: 3rd
Copyright year: 2001
Publisher: SAGE Publications, Incorporated
Publication date: 8/24/2001
Binding: Paperback
Pages: 192
Size: 5.25" wide x 8.25" long x 0.25" tall
Weight: 0.726
Language: English

Presenting the latest methodological knowledge on survey research, this third edition provides a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility.

Floyd J. Fowler Jr. nbsp; is a graduate of Wesleyan University and nbsp; received a Ph.D. from the University of Michigan in 1966. He has been a Senior Research Fellow at the Center for Survey Research at UMASS Boston since 1971. He was Director of the Center for 14 years. Dr. Fowler is the author (or co-author) of four text books on survey methods, as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.

Preface
Introduction
Reasons for Surveys
The Components of Surveys
Purposes and Goals of This Text
Sampling
The Sample Frame
Selecting a One-Stage Sample
Multistage Sampling
Making Estimates From Samples and Sampling Errors
How Big Should a Sample Be?
Sampling Error as a Component of Total Survey Error
Exercise
Nonresponse: Implementing a Sample Design
Calculating Response Rates
Bias Associated With Nonresponse
Reducing Nonresponse in Telephone or Personal Interview Surveys
Reducing Nonresponse to Mail Surveys
Reducing Nonresponse to Internet Surveys
Multimode Data Collection
Correcting for Nonresponse
Nonprobability (or Modified Probability) Samples
Nonresponse as a Source of Error
Exercise
Methods of Data Collection
Major Issues in Choosing a Strategy
Summary Comparison of Methods
Conclusion
Exercise
Designing Questions to Be Good Measures
Increasing the Reliability of Answers
Avoiding Multiple Questions
Types of Measures/Types of Questions
Increasing the Validity of Factual Reporting
Increasing the Validity of Answers Describing Subjective States
Question Design and Error
Exercises
Evaluating Survey Questions and Instruments
Defining Objectives
Preliminary Question Design Steps
Presurvey Evaluation
Design, Format, and Layout of Survey Instruments
Field Pretests
Survey Instrument Length
Conclusion
Exercise
Survey Interviewing
Overview of Interviewer Job
Interviewer Recruitment and Selection
Training Interviewers
Supervision
Survey Questions
Interviewing Procedures
Validation of Interviews
The Role of Interviewing in Survey Error
Exercise
Preparing Survey Data for Analysis
Formatting a Data File
Constructing a Code
Approaches to Coding and Data Entry
Data Cleaning
Coding and Data Reduction as Sources of Errors in Surveys
Ethical Issues in Survey Research
Informing Respondents
Protecting Respondents
Benefits to Respondents
Ethical Responsibilities to Interviewers
Conclusion
Providing Information About Survey Methods
Exercise
Survey Error in Perspective
The Concept of Total Survey Design
Error in Perspective
Conclusion
References
Index
About the Author

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