Moderating Focus Groups A Practical Guide for Group Facilitation

Name: Moderating Focus Groups A Practical Guide for Group Facilitation
Price: 5.62 USD
Availability: InStock
ISBN: 9780761920441

ISBN-10: 0761920447

ISBN-13: 9780761920441

Edition: 1999

Authors: Thomas L. Greenbaum

List price: $151.00

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Description:

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Book details

List price: $151.00
Copyright year: 1999
Publisher: SAGE Publications, Incorporated
Publication date: 11/18/1999
Binding: Paperback
Pages: 264
Size: 6.00" wide x 8.90" long x 0.80" tall
Weight: 0.792
Language: English



Introduction


The Focus Group Methodology


Focus Groups Versus One-on-One ( In-Depth ) Interviews


Role of the Moderator


The Characteristics of a Successful Moderator


Preparation for Moderating


Recruiting Participants


Pre- and Post-Group Briefing


The Discussion Guide


External Stimuli


The Moderator Report


Moderating Fundamentals


Advanced Moderating Techniques


Unique Moderating Situations


Moderating Focus Groups Internationally


Building a Business Moderating Focus Groups


Pricing Focus Groups