News for a Change An Advocateâ€²s Guide to Working with the Media

Name: News for a Change An Advocateâ€²s Guide to Working with the Media
Price: 5.54 USD
Availability: InStock
ISBN: 9780761919247

ISBN-10: 0761919244

ISBN-13: 9780761919247

Edition: 1999

Authors: Lawrence Wallack, Katie Woodruff, Lori Dorfman, Iris Diaz

List price: $100.00

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Description:

In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support and challenging those in positions of power. This book provides step-by-step guidance on working with the media to promote social change.

Book details

List price: $100.00
Copyright year: 1999
Publisher: SAGE Publications, Incorporated
Publication date: 6/18/1999
Binding: Paperback
Pages: 168
Size: 8.63" wide x 11.00" long x 0.44" tall
Weight: 1.298
Language: English



Foreword



Developing Strategy


Getting to Know the Media


Thinking Like a Journalist


Getting Attention


Thinking Like an Advocate


Shaping the Story


Creating News


Talking to Journalists


Editorial Page Strategies


Other Media Strategies


Paid Advertising, Talk Radio and the Internet


Evaluating Your Media Efforts


Conclusion