Media Research Techniques

ISBN-10: 0761915370
ISBN-13: 9780761915379
Edition: 2nd 1998 (Revised)
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Description: Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn  More...

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Book details

List price: $85.00
Edition: 2nd
Copyright year: 1998
Publisher: SAGE Publications, Incorporated
Publication date: 5/5/1998
Binding: Paperback
Pages: 184
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.638
Language: English

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

Research Projects
Guided Research Projects
Research Logs
Content Analysis
Newspaper Comics Pages
Survey Interviews
Media Utilization
Social Roles
Television Soap Opera Characters
Depth Interviews
Favorite Singers and Recordings
Rhetorical Analysis
Magazine Advertisements
Library Research
Audiences of Radio Talk Shows
Focus Groups
Reasons for Attending Films
Experiments
Humor
Participant Observation
Video Game Players
Historical Research
Images of Shopping Malls in the Popular Press
Comparative Analysis
Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press
Writing And Thinking
Writing with Style
Avoiding Common Writing Errors
Avoiding Common Reasoning Errors
Writing a Research Report

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