Media Research Techniques

Name: Media Research Techniques
Price: 6.75 USD
Availability: InStock
ISBN: 9780761915379

ISBN-10: 0761915370

ISBN-13: 9780761915379

Edition: 2nd 1998 (Revised)

Authors: Arthur A. Berger, Arthur A. Berger

List price: $129.00

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Description:

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Book details

List price: $129.00
Edition: 2nd
Copyright year: 1998
Publisher: SAGE Publications, Incorporated
Publication date: 5/5/1998
Binding: Paperback
Pages: 184
Size: 6.00" wide x 9.00" long x 0.40" tall
Weight: 0.638
Language: English




Research Projects


Guided Research Projects


Research Logs


Content Analysis


Newspaper Comics Pages


Survey Interviews


Media Utilization


Social Roles


Television Soap Opera Characters


Depth Interviews


Favorite Singers and Recordings


Rhetorical Analysis


Magazine Advertisements


Library Research


Audiences of Radio Talk Shows


Focus Groups


Reasons for Attending Films


Experiments


Humor


Participant Observation


Video Game Players


Historical Research


Images of Shopping Malls in the Popular Press


Comparative Analysis


Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press



Writing And Thinking


Writing with Style


Avoiding Common Writing Errors


Avoiding Common Reasoning Errors


Writing a Research Report