Questions and Answers in Attitude Surveys Experiments on Question Form, Wording, and Context

ISBN-10: 0761903593
ISBN-13: 9780761903598
Edition: 1996
List price: $98.00 Buy it from $5.58
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Description: Questions and Answers in Attitude Surveys pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys.

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Book details

List price: $98.00
Copyright year: 1996
Publisher: SAGE Publications, Incorporated
Publication date: 3/1/1996
Binding: Paperback
Pages: 392
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.386
Language: English

Questions and Answers in Attitude Surveys pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys.

Howard Schuman is Professor of Sociology and Research Scientist, Emeritus, at the University of Michigan�e(tm)s Survey Research Center.

Stanley Presser is interested in the interface between social psychology and survey measurement. His research focuses on questionnaire design and testing, the accuracy of survey responses, nonresponse, and ethical issues stemming from the use of human subjects. His books include Questions and Answers in Attitude Surveys (with Howard Schuman), Survey Questions (with Jean Converse), and Survey Research Methods (with Eleanor Singer). In addition to being professor of sociology, he teaches in the Joint Program in Survey Methodology, which he founded in 1992 with colleagues at the University of Michigan and Westat, Inc. He has served as editor of Public Opinion Quarterly, was president of the American Association for Public Opinion Research, and is an elected fellow of the American Statistical Association. Presser was director of the Maryland Survey Research Center from 1989 to 2000.

Scope and Method
Question Order and Response Order
Open versus Closed Questions
The Assessment of No Opinion
The Fine Line between Attitudes and Nonattitudes
Measuring a Middle Position
Balance and Imbalance in Questions
The Acquiescence Quagmire
Passionate Attitudes
Intensity, Centrality, and Committed Action
Attitude Strength and the Concept of Crystallization
Tone of Wording
Some Final Thoughts on Survey Research and Research on Surveys
Mysteries of Replication and Non-Replication
Special Sampling and Interviewing Problems
Education and Information Measures
Additional Items and Codes Bearing on Acquiescence

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