Focus Groups as Qualitative Research

ISBN-10: 0761903437

ISBN-13: 9780761903437

Edition: 2nd 1996

Authors: David L. Morgan
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Description: This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.

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Book details

List price: $35.00
Edition: 2nd
Copyright year: 1996
Publisher: SAGE Publications, Incorporated
Publication date: 10/23/1996
Binding: Paperback
Pages: 88
Size: 5.50" wide x 8.75" long x 0.50" tall
Weight: 0.198

David L. Morgan is a professor in the Department of Sociology at Portland State University. He received his PhD in sociology from the University of Michigan and postdoctoral training at Indiana University. In addition to his widely recognized expertise in focus groups, he also has extensive experience with collection and analysis of survey data. His research interests center on pragmatic approaches to mixed methods research, with an emphasis on practical applications of research design.

Introduction
Focus Groups as Qualitative Method
The Uses of Focus Groups
Planning and Research Design for Focus Groups
Conducting and Analyzing Focus Groups
Additional Possibilities
Conclusions
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