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200-MPH Billboard The Inside Story of How Big Money Changed NASCAR

ISBN-10: 0760328129
ISBN-13: 9780760328125
Edition: 2007 (Revised)
List price: $25.95 Buy it from $3.89
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Description: What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is  More...

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Book details

List price: $25.95
Copyright year: 2007
Publisher: Quarto Publishing Group USA
Publication date: 8/15/2007
Binding: Hardcover
Pages: 320
Size: 6.00" wide x 9.00" long x 1.20" tall
Weight: 1.298
Language: English

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard. nbsp; A seasoned sports and business reporter for the Wall Street Journaland the New York Times, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business. From Junior Johnsonrsquo;s contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likesnbsp;ofnbsp;Dale Jr.nbsp;and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insiderrsquo;s look at what these changes have meant for NASCAR and its devoted fans.

Acknowledgments
Foreword
Introduction
Fifty Years of Racing at Daytona
A Good Old Boy Goes Courting
How NASCAR Wooed CorporateAmerica
The Suite Life
Inside NASCAR Corporate Hospitality
Betting the Farm
The Early Days of NASCAR
From Rags to Riches
Junior Johnson Turns Tobacco into Gold pt; mso-bidi-font-size: 12.0pt"
The Sponsorship Shepherds
Four Hundred Cases of Coffee and a Side of Viggy
6
The Small Screen Revolution
When NASCAR Comes to Town
How Much Is That Track in theMidwest?

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