200-MPH Billboard The Inside Story of How Big Money Changed NASCAR

Name: 200-MPH Billboard The Inside Story of How Big Money Changed NASCAR
Price: 4.62 USD
Availability: InStock
ISBN: 9780760328125

ISBN-10: 0760328129

ISBN-13: 9780760328125

Edition: 2007 (Revised)

Authors: Mark Yost, Brian Williams

List price: $25.95

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Description:

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard. nbsp; A seasoned sports and business reporter for the Wall Street Journaland the New York Times, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business. From Junior Johnsonrsquo;s contract with Darrell Waltrip and Mountain Dew, which announced a significant…

Book details

List price: $25.95
Copyright year: 2007
Publisher: Quarto Publishing Group USA
Publication date: 8/15/2007
Binding: Hardcover
Pages: 320
Size: 6.00" wide x 9.00" long x 1.20" tall
Weight: 1.298
Language: English



Acknowledgments


Foreword


Introduction


Fifty Years of Racing at Daytona



A Good Old Boy Goes Courting


How NASCAR Wooed CorporateAmerica



The Suite Life


Inside NASCAR Corporate Hospitality



Betting the Farm


The Early Days of NASCAR



From Rags to Riches


Junior Johnson Turns Tobacco into Gold pt; mso-bidi-font-size: 12.0pt"



The Sponsorship Shepherds


Four Hundred Cases of Coffee and a Side of Viggy


6


The Small Screen Revolution



When NASCAR Comes to Town


How Much Is That Track in theMidwest?