Strategic Management : Competing in the Global Information Age

ISBN-10: 0759350442
ISBN-13: 9780759350441
Edition: 8th 2006
Authors: Lester A. Digman
List price: $75.95
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Description: Strategic Management is a modular textbook for a MBA-level course in strategic management and business policy. The strategy and policy fields have undergone significant changes during the past few years; those changes??both in substance and  More...

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Book details

List price: $75.95
Edition: 8th
Copyright year: 2006
Publisher: CENGAGE Learning Custom Publishing
Binding: Paperback
Pages: 678
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.486
Language: English

Strategic Management is a modular textbook for a MBA-level course in strategic management and business policy. The strategy and policy fields have undergone significant changes during the past few years; those changes??both in substance and process??are incorporated in this text, which reflects both the academic and practitioner state of the art in these fields. Students are shown how to perform strategy formulation, implementation, and control, rather than simply being exposed to text material that talks about strategic management. Included are data, guides, and checklists on: (a) which types of strategies are appropriate, (b) what a given strategy requires and consists of, and (c) probable outcomes. It is accompanied by a companion casebook to provide maximum flexibility for the instructor and minimum cost for the student. Topics include: Process improvements, including TQM and reengineering. Time based competition and strategies. Chaos and complexity theory, including how to plan in unpredictable environments. Performance measurement, including the Balanced Scorecard and Market and Economic Value Added concepts. Strategies for professional organizations and family businesses. Cultural dimensions in worldwide competition. Expanded supply chain coverage, including multifirm value chains. Strategies for the "new economy," e-commerce, and e-business, including relationships with small companies, worldwide competition, B2B, and B2C. Internet strategies and impacts. Industry convergence. Value-based management. Business interrelationships and multipoint competition.

Background
Strategic Management: Overview and History
Strategic Management: Essence, Types, and Plans
Strategic Management: Processes and Practices
The Key Players: Strategic Managers and Stakeholders
Organizational Learning: Dealing with Chaotic and Complex Futures
Essentials of Successful Organizations
The Strategy Process
Organizational Direction: Vision, Mission, Goals, Objectives
Achieving Competitive Advantage: Competencies, Resources, Culture and Timing
The Relevant General Environment
The Industry Environment and Competition
Worldwide Competition: Markets, Strategies, and Risks
Enterprise Strategies and Governance
Business-Unit Strategies
Functional Strategies: Innovation, Value Chain, Quality, and Process Improvement
Interorganizational Strategies: Competition, Alliances, and Outsourcing
Multibusiness and Corporate Strategies
Strategic Alternatives and Decisions
Strategy Implementation: Processes and Plans
Strategic Evaluation and Control
The Strategic Infrastructure
The Organization
Information and Planning Systems
Special Applications
Entrepreneurship, New Ventures, and Small Businesses
Service, Not-for-Profit, and Professional Organizations
Trends and Directions
The Future or Strategic Management
Appendices:
Financial Ratios
Strategic Planning Worksheet
How to Value a Business Ancillaries: Instructor?s Manual Test Bank PPT Slides Teaching Notes Located online at http://custom.thomsonlearning.com/IR/0759352038/
Table of Contents provided by Publisher. All Rights Reserved.

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