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Selecting the New Venture | |
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Entrepreneurship and Defining the New Venture | |
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Learning Objectives | |
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The Entrepreneurial Venture: A New Perspective | |
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Reasons a Business Might Fail | |
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Requirements for Success | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Preparation for Business Planning: Defining the Business | |
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Additional Reading | |
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Endnotes | |
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Global Opportunities and Assistance | |
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Learning Objectives | |
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Why Should the Small Business Go Global? | |
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Strategies for Going Global | |
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Large vs. Small Global Business Strategies | |
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Sources of Assistance in Going Global | |
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Sources of Financing Going Global | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparation for Business Planning: Defining the Business as Domestic or Global | |
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Additional Reading | |
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Endnotes | |
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New Venture Ownership Options | |
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Learning Objectives | |
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Owning a Business | |
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The New Venture Business | |
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Worth of a Small Business | |
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The Final Steps in Buying a Business | |
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Acquiring a Franchise | |
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The Family-owned Business | |
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Sources of Assistance for Small Business | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparing for Business Planning: New Venture Ownership Options | |
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Additional Reading | |
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Endnotes | |
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New Venture Classification and Legal Form of Ownership | |
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Legal Objectives | |
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Classification of Business Firms | |
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Sole Proprietorship | |
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Partnership | |
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Corporations | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparation for Business Planning: Defining the Legal Form of Your Business | |
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Additional Reading | |
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Endnotes | |
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The Legal Environment and Social Responsibility | |
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Learning Objectives | |
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Basics of Business Law | |
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Government Regulation | |
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Selecting a Lawyer | |
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Social Responsibility | |
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Business Ethics | |
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How the Law and Social and Ethical Responsibility Affect Business Planning and Implementation | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparation for Business Planning: Legal and Ethical Issues During Business Planning | |
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Additional Reading | |
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Endnotes | |
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The New Venture Business Plan | |
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The Business Planning Steps | |
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Learning Objectives | |
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Why the Business Plan is Important | |
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Developing the Business Plan | |
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The Completed Business Plan | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparation for Business Planning: The Business Plan | |
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Additional Reading | |
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Endnotes | |
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The Strategic Plan | |
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Learning Objectives | |
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The Interrelationship Between Strategy and the Other Business Plan Components | |
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The Introduction Section of the Business Plan | |
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The Internal Environment | |
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The External Environment | |
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Environmental Analysis | |
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Strategy Formulation | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparation for Business Planning: The Strategic Section | |
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Additional Reading | |
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Endnotes | |
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The Marketing Plan | |
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Learning Objectives | |
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The Interrelationship Between the Marketing Function and the Other Business Plan Components | |
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Identify the Target Customer and Forecast Sales through Marketing Research | |
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Product | |
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Price | |
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Producer Pricing | |
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Wholesale and Retail Pricing | |
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Place | |
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Promotion | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Developing the Business Plan: The Marketing System | |
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Additional Reading | |
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Endnotes | |
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The Location and Layout Plan | |
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Learning Objectives | |
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The Interrelationship Between Location and Layout and the Other Business Plan Components | |
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Location--a Business Decision | |
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General Location Factors | |
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Location Selection Criteria | |
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Intrapreneurship | |
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Integrated Case Question--CorLu Foods | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Additional Reading | |
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Endnotes | |
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The Operations Plan | |
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Learning Objectives | |
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The Interrelationship Between the Production/Operations Function and Other Business Plan Components | |
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Inventory | |
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Production Control | |
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Work Design and Work Measurement | |
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Planning and Control Techniques | |
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Direct (Watch) Time Study | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparation for Business Planning: The Operations Plan | |
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Additional Reading | |
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Endnotes | |
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The Human Resources Plan | |
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Learning Objectives | |
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The Interrelationship Between the Human Resources Function and the Other Business Plan Components | |
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Personnel Planning | |
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Job Analysis | |
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Recruitment and Selection of Employees | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparation for Business Planning: The Human Resources Plan | |
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Additional Reading | |
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Endnotes | |
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New Venture Control and Financing | |
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Controlling Assets, Risk and Computer Applications | |
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Learning Objectives | |
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The Interrelationship Between Controlling and the Business Plan Components | |
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Controlling Crime | |
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Credit Collection | |
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Risk Management | |
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Insurance | |
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Controlling with Computers | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparation for the Financial Plan Section of the Business Plan | |
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Additional Reading | |
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Endnotes | |
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Accounting and Taxation | |
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Learning Objectives | |
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The Interrelationship Between the Accounting Function, Taxation and the Other Business Plan Components | |
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Accounting Systems | |
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The Balance Sheet | |
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Bank Statements | |
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Fixed Asset List | |
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Pro Forma Statements | |
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Taxation | |
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Tax Considerations and Record Keeping | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparation for Business Planning: Accounting and Taxation | |
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Additional Reading | |
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Endnotes | |
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The Financial Function | |
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Learning Objectives | |
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The Interrelationship Between Financial Function and the Other Business Plan Components | |
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Determining Financial Need | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparation for Business Planning: The Financial Plan | |
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Additional Reading | |
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Endnotes | |
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Financial Control and Analysis | |
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Learning Objectives | |
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The Interrelationship Between Control, Financial Analysis and the Other Business Plan Components | |
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Controlling Quality and Cost | |
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Budgets | |
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Ratios | |
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Intrapreneurship | |
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Chapter Summary and Glossary | |
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Questions | |
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Application Exercises | |
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Cases | |
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Integrated Case Question--CorLu Foods | |
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Preparation for Business Planning: Comparing the Business Plan to Actual Performance | |
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Additional Reading | |
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Endnotes | |
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Appendix A | |
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The Business Plan | |
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Appendix B | |
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Developing and Finalizing Your Computerized Business Plan | |