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Essential Ethnographic Methods: A Mixed Methods Approach

ISBN-10: 0759122032
ISBN-13: 9780759122031
Edition: 2012
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Book details

List price: $37.95
Copyright year: 2012
Publisher: Rowman & Littlefield Pub Inc
Binding: Paperback
Pages: 326
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.496
Language: English

List of Tables and Figures
List of Examples
Introduction to the Ethnographer's Toolkit
Essential Data Collection
What Is Essential Data Collection?
Why Are Research Questions Required to Guide Essential Data Collection?
The Value of Research Modeling Based on Research Questions and Prior Knowledge
Basic Skills Required in Essential Data Collection
Establishing Professional Boundaries: Intimacy and Relationships in Face-to-Face Data Collection
Summary: Challenges in Collecting Observational and Interview Data in Person
Defining and Entering the Field
Fieldwork and the Field
The Ethnographer as Self-Reflective Tool for Inquiry
Establishing Relationships to Facilitate Entry
Steps in Entering a Research Setting
Recording and Organizing Ethnographic Field Data: Field Notes, Interviews, Drawings, Visual Documentation, and Survey Data
What Are Field Notes, and Why Are They Important?
Recording Field Notes
Writing Up Field Notes
Making Decisions about What to Write
Organizing and Managing Ethnographic Data While in the Field
Storing Quantitative Data for Subsequent Analysis
Summary
Participant Observation and Informal Interviewing in the Field
Introduction
Differences between Participant Observation and Nonparticipant Observation
Observation from a Distance
Deciding Where and What to Observe
Deciding When to Observe
Informal Interviewing in the Field
Tips on Recording Observations and Informal Interviews
Dynamics and Challenges in Field Observation
Summary
Additional Methods for Collecting Exploratory Data
Introduction
Social and Other Forms of Mapping
Eliciting Information through Objects, Drawings, Materials, and Photographs
Timelines
Organizational Charts
Summary
In-depth, Open-ended Exploratory Interviewing
Introduction and Definitions
Purposes of In-depth, Exploratory, Open-ended Interviewing
Selecting and Sampling: When and Whom to Interview
Preparing for the Interview
Starting an Unstructured Exploratory Interview
Structuring Open-ended Interviews
Self-management during Interviewing
Recording Research Interviews
Summary
Semistructured Interviews and Observations
What Are Semistructured Forms of Data Collection?
Conducting Semistructured Interviews
Constructing a Semistructured Interview Schedule
Analysis of Semistructured Interview Data
Conducting Semistructured Observations
Sampling in Semistructured Data Collection
Identifying and Resolving Challenges in Semistructured Data Collection
Summary
Focus Group Interviews
What Is a Group Interview?
Formal Focus Group Interviews
Organizing and Preparing for Formal Focus Group Interviews
Creating a Representative Sample for a Focus Group
Identifying and Training Focus Group Facilitators
Conducting a Focus Group Interview
Asking Questions in Focus Group Interviews
Characteristics of Good Focus Group Questions
Recording Data from Focus Group Interviews
Videotaping
Validity and Reliability in Research with Focus Groups
Management and Analysis of Focus Group Interviews
Advantages, Uses, and Limitations of Focus Group Interviews
Structured Approaches to Ethnographic Data Collection: Surveys
The Role of Structured Data Collection
Defining Ethnographic Surveys
Steps in the Construction of the Ethnographic Survey
Administration of Ethnographic Interviews
Analysis of Quantitative Data
Integrating Qualitative and Quantitative Data: Triangulation
Summary
Sampling in Ethnographic Research
Approaches to Selection in Ethnographic Research
Approaches to Sampling to Approximate or Achieve Representativeness of a Population in Ethnographic Research
Requirements for and Cautions about the Use of Samples
Summary
Defining and Evaluating Quality in Ethnographic Research
Introduction: What Is Research Quality?
Reliability, Validity, Objectivity, and Subjectivity
The Positivist Critique of Ethnography
Why Ethnographic Characteristics Fit Poorly with Positivistic Canons for Research Quality
Validity
Reliability
Conclusion
References
Index
About the Authors and Artists

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