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| Preface to the Second Edition | |
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| Introduction | |
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| Where We've Been | |
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| Ethnography in the Good Old Days | |
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| Where in the World Do You Think You Are Going? | |
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| The Problem of Where? A Personal Account | |
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| In Place of Place | |
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| Keeping Ethnography in Perspective | |
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| A Watershed: Spradley and McCurdy's The Cultural Experience | |
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| Where Do You Think You Are Going? | |
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| A Way of Looking and a Way of Seeing | |
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| Ethnography as a Way of Looking | |
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| Participant Observation-The Catch-All Label | |
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| Experiencing, Enquiring, and Examining | |
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| Experiencing: Distinguishing between Observers and Participant Observers | |
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| Enquiring: When Researchers Ask | |
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| Examining: Archival Strategies | |
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| The Appeal of an Ethnographic Approach to Research | |
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| Ethnography as a Way of Seeing | |
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| Ethnography as More Than Method | |
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| Following the Ethnographic Tradition in Anthropology | |
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| What Is an Ethnographic Question? | |
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| The Scale of the Ethnographic Project | |
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| Great Expectations or Mission Impossible? | |
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| On Finding Difference Enough | |
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| Attributing Culture | |
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| More Expectations | |
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| On Getting Enough Detail | |
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| A Cross-Cultural Perspective | |
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| Ethnography as Idiosyncratic | |
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| The Ethnographer's Task | |
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| Culture and Ethnography Under Siege | |
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| Ethnographic Applications | |
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| Traditional Ethnography and Ethnographic Tradition | |
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| Ethnography by the Numbers | |
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| Replicating or Adapting an Existing Model | |
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| Combining Features from Several Models | |
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| Working from a Standard Plan | |
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| Proposing One's Own Set of Categories | |
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| Other Alternatives | |
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| The Introductory Text as Informal Field Guide | |
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| A Modular Approach | |
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| Getting a Start and Building On Later | |
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| Meeting Ethnographic Criteria the Low-Risk Way | |
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| Ethnography from Inside Out | |
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| How Critical Is "Difference" in Doing Ethnography? | |
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| Emic and Etic | |
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| Insiders and Outsiders | |
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| The Ethnographer Tells the Story of a People | |
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| The Anthropological Life History | |
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| Working with One Informant | |
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| The Ethnographer Helps People Tell Their Story | |
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| The Ethnographic Autobiography | |
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| The People Tell Their Own Story | |
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| The Difficulties with Native Ethnography | |
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| The Native Goes Anthropologist | |
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| Coda | |
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| Ethnographic Matters | |
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| Hurried Ethnography for Harried Ethnographers | |
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| How Having Too Much Time Can Work Against the Ethnographer | |
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| Working Within Rigorous Time Constraints | |
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| Ethnographic Reconnaissance | |
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| Incorporating Ethnographic Reconnaissance as a Research Strategy | |
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| Systematic Data Collection | |
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| Stepwise Research | |
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| Ethnography's Many Faces | |
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| Ethnographic Fiction: The Don Juan Capers | |
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| Ethnographic Fiction: A Broader Look | |
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| Taking the "Ethnographic Approach" | |
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| Ethnographic Evaluation | |
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| An Attractive Appendage to Other Fields | |
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| Autoethnography | |
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| So Far | |
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| Does It Matter Whether or Not It's Ethnography? | |
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| Seven Reasons Why It Matters | |
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| Can You Do Ethnography Without Embracing the Culture Concept? | |
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| Ethnography as a Piece of Cake | |
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| Analogy to the Rescue, One More Time | |
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| Essential Ingredients and Ethnography | |
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| Writing with Culture | |
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| Cultural Patterning | |
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| Culture Revisited | |
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| A Piece of Cake? | |
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| Writing Ethnography | |
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| Getting Started | |
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| The Editing Process | |
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| Care and Feeding of Budding Authors | |
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| A Few Pointers on Writing | |
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| You and the Computer | |
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| Editing for Publication: Surprise, Surprise | |
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| End of the Line | |
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| Ethnography Matters: Looking Ahead, Looking Back | |
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| Ethnographic Futures and the Future of Ethnography | |
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| Ethnography in the Professional Career | |
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| Ethnography as Occupation and Preoccupation | |
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| Everybody an Ethnographer? | |
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| The "Ethics" Shadow | |
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| References and Select Bibliography | |
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| Name Index | |
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| Subject Index | |
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| About the Author/About the Book | |